Target Market - Dimplex PowerChef General Information Manual

Target Market

PowerChef sears and cooks food fast and easy with mouth-watering results. Its
powerful and compact design makes it perfect for almost any location including
backyard decks and patios. Who would benefit from a PowerChef electric grill?
• Anyone who loves the taste of food cooked outdoors on a grill is a candidate owner
of a PowerChef electric grill.
• Anyone who has ever run out of propane in the middle of grilling will appreciate a
grill that simply plugs into the endless power supply of a standard household electric
outlet.
• Anyone who has wrenched their back struggling to get a heavy propane tank in
place under their grill will appreciate a grill that uses standard household electrical
current. Many seniors would be happy to be free of this hassle.
o In the United States, 17.0% of the population or 50,760,080 people are aged
60 years and over.
• Anyone who is wary about explosive gasses and the live flame of a conventional grill
will appreciate the safe electric alternative. Women seem to particularly mistrust the
volatile nature of outdoor grilling with gas.
o Across the United States, 12.5% of households or 13,952,175 households are
headed by women.
o Across the United States, there are 62,963,102 single, separated, divorced
and widowed females, representing 21% of the population.
• Anyone living in an apartment or condo that does not permit gas grills is a candidate
to own a PowerChef electric grill.
o Across the United States, 24.8% of families or 27,681,116 families live in
apartments and 5.8% of families or 6,473,809 families live in town homes or
other attached units.
• Anyone who has ever forgotten to flip their grilled food on time or left it too long and
ended up with a charred mess will appreciate the automated cooking program built
in to the PowerChef. It tells the user when to flip and when cooking is done.
• Anyone who has ever served food done too rare for their guests will appreciate the
sophisticated automatic control on the PowerChef that ensures perfect doneness
every time.
Source: US Census Bureau – 2006 American Community Survey
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