Honda GX110 Owner's Manual page 17

Pull the starter grip lightly until resistance is felt, then pull briskly.
CAUTION: Do not allow the starter grip to snap back against the engine.
Return it gently to prevent damage to the starter.
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With electric starter:
Turn the engine switch to the START position and hold it there until the
engine starts.
NOTE: Do not use the electric starter for more than 5 seconds at a time. If
the engine fails to start, release the switch and wait 10 seconds before
operating the starter again.
When the engine starts, allow the engine switch to return to the ON
position.
(Type with electric starter and
oil alert system)
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