Sony WEGA KE-37XS910 Operating Instructions Manual page 66

If youare using aMemory S tick Duo, s ee "Inserting the Memory S tick Duo"
onpage 7 0.
Inserting a Memory
Stick
Locate the Memory Stick slot and insert the Memory Stick into the
Memory Stick slot as illustrated below. When inserted properly, it
should slide in with little resistance and click into place.
/
_D Be sure to insert the Memory Stick in the correct direction. If
the Memory Stick is forced in the wrong way, it may become
damaged.
Insert only Memory Stick media into the Memory Stick slot.
Attempting to insert other objects into the slot may damage the
TV.
To remove the Memory Stick, see "Removing a Memory Stick" on page 71.