Colour Perception - Oki OKIPAGE 8c Plus Colour Manual

The following examples list some widely used colours and
their significance:
This is a very powerful and passionate colour. The power and passion
that it portrays has made it a favourite for many exotic sports cars.
Unlike red, green is a very calming and 'natural' colour. It signifies
trees, grass and plant life in general. It is soothing and perhaps associated
with a stroll in a field. As well as the calming side of green, it is also the
colour of envy.
A cool and refreshing colour. It is the colour of summer skies and a
clear blue sea which produces a calming effect. Dark blues are associated
with wealth and dignity and also have names that suggest these virtues
– Royal blue, Navy blue, etc.
This is really an absence of colour and the contrast that it provides with
other colours has made it one of the most widely used. Black is usually
associated with night and darkness
The colour of pure snow and in itself suggests purity. It is used in
hospitals to portray an air of cleanliness and sterility. Like black, white
can be paired with most colours and is therefore very popular.
In short, colours can be used effectively to send their own
message, regardless of the message that they are supporting.
The colours used within a message are seen and automatically
decoded before the message itself has been read. This
underlines the importance
Colour Guide
and effectiveness of using colour.

Colour perception

Colour does not exist by itself but is dependent on the
presence of:
• a light source
• an object
• an observer
Our perception of colour involves light from a source being
reflected off, or transmitted through, an object and entering
the eye.
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