MACROMEDIA STUDIO 8-EXPLORING STUDIO 8 Manual page 205

A pop-up window appears to let you pick the first gradient color.
c. Type F7EFE3 in the text box at the top of the window, and then
press Enter.
The beginning color of the gradient changes to reflect your
color choice.
d.
Click the second gradient color button (on the right side of the
dialog box) and click the white swatch with the eyedropper pointer.
The ending color of the gradient changes to reflect your
color choice.
e.
Click the Opacity button for the second gradient color, in the
upper-right corner of the dialog box:
The Opacity pop-up window appears.
Create a contrasting background for the logo 205