Pontiac 1953 Owner's Manual page 67

You used good judgment when you chose your fine-perform-
ing, dependable, economical Pontiac. You continue to
apply that good judgment when you make sure that only
Pontiac Factory-Engineered Parts-Pontiac-tested to rigid
specifications-are used as replacement parts.
No matter where you are-wherever you go-at home or
on the road-always insist on genuine factory-engineered
parts for your Pontiac Carl
In performance and economy,
it paysl
Pontiac Engineered Parts
Assure Pontiac Engineered Performance