Kodak Pixpro SP1 User Manual page 36

Rotation:
The direction sensor comes with the product can automatically adjust the direction during file
playback according to the rotating direction detected during shooting, in order to ensure that
what you see are positive images.
The direction of rotation refers to the direction rotating around the lens center clockwise
or counterclockwise.
for 180°, the rotation feature is effective. Rotation of 90° or 270° is invalid.
The product will record the detected 180 ° rotation information in a file. When you use a
player supporting rotation tag identification (such as Quick Time) for playing, the image
can be automatically converted to positive.
Only when the direction sensor detects that the product has rotated
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