Canon PowerShot SX10 IS User Manual page 36

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_$hooting in a My Colors Mode
You can change the look of an image when it is shot=
Records normally with this setting.
Emphasizes the contrast and color saturation to
record bold colors.
Tones down the contrast and color saturation to record
neutral hues.
Records in sepia tones=
Records in black and white.
Use this option to make blue, green or red colors
more intense like the Vivid Blue, Vivid Green or Vivid
Red effects. It can produce intense natural=appearing
colors like those obtained with positive film.
Use this option to make skin tones lighter.
Use this option to make skin tones darker=
Emphasize blue tints. Use to make blue subjects,
such as the sky or ocean, more vivid.
Emphasize green tints. Use to make green subjects,
such as mountains, new growth, flowers and lawns,
more vivid.
Emphasize red tints. Use to make red subjects, such
as flowers or cars, more vivid.
Use this option to adjust the contrast, sharpness or
saturation settings or the color balance between red,
green, blue and skin tones*. It can be used to make
subtle adjustments, such as making blue colors more
vivid or face colors brighter.
* If the image contains colors that are the same as human skin, those colors wilt also
be changed. You may not obtain the expected results depending on the skin color.