Dish Network VQ4510 User Manual page 172

DISH Network L.L.C. Subscriber Privacy Notice
As a subscriber to the DISH satellite television service, you are
entitled under Section 338(i) of the Communications Act of 1934 (the "Communications Act") to know the following:
• the limitations imposed by the Communications Act upon satellite carriers in the collection and disclosure of personally
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identifiable information about subscribers;
• the nature of personally identifiable information we collect and the nature of the use of such information;
• the nature, frequency, and purpose of any disclosure of personally identifiable information which may be made and to whom;
• the period during which we maintain personally identifiable information;
• the process for gaining access to your personally identifiable information; and
• your rights under the Communications Act concerning personally identifiable information and its collection and disclosure.
In this notice, the terms "DISH", "DISH Network", "we", "us", or "our" refer to DISH Network L.L.C., which owns and/or operates the DISH® direct broadcast
satellite television service. The term "you" refers to you as a subscriber to our satellite television service.
The kind of information that the Communications Act and this notice apply to
The Communications Act applies to personally identifiable information that you have furnished to DISH, or that we have collected using the satellite system, in
connection with the provision of our satellite television service or other service. Personally identifiable information is information that identifies a particular
person; it does not include aggregate data that does not identify a particular person or persons.
The kind of personally identifiable information that DISH collects
The Communications Act authorizes DISH as a satellite carrier to use its satellite facilities to collect personally identifiable information concerning any
subscriber for the following purposes:
• in order to obtain information necessary to render our satellite television service or other services to our subscribers; and
• to detect unauthorized reception of satellite signals.
The Communications Act prohibits DISH from using its satellite facilities to collect personally identifiable information conceming any subscriber for any
purposes other than those listed above without the subscriber's prior written or electronic consent.
In order to provide reliable, high quality service to you, we keep regular business records containing information about you that may constitute personally
identifiable information. These records generally include the following information: your name, service address, billing address, e-mail address, telephone
number, social security number, bank account number, credit card number, and other similar account information.
We may also collect and maintain other information about your account, such as billing and payment history, service information, customer correspondence
and communications records, records indicating the number of television sets and devices connected to our satellite facilities, and the programming service
options you have chosen. Additionally, if you rent your residence, we may have a record of whether landlord permission was required prior to installing our
satellite facilities as well as your landlord's name and address.
When you use our interactive or other transactional television services, the satellite system automatically collects certain information on your use of these
services. Most of this information is used to carry out a particular request you make using your remote control or set-top box and is not personally identifiable
information. This information may include information required to change your television channel, review listings in an electronic program guide, and pause or
fast forward through certain programs, among other information. It may also include other information such as the time you actually use our services and the
use of other features of our services, and which menus and menu screens are used most often and the time spent using them. If you watch a pay-per-view
program or purchase a product or service, for example, the system may collect certain personally identifiable information such as account and billing-related
information related to the pay-per-view programs or other products or services ordered so that you may be properly billed for them.
We may also combine your personally identifiable information, with personally identifiable information obtained from third parties for the purpose of creating
enhanced databases or business records and we may use these databases and these business records in marketing and other activities related to our
satellite service and other services. We also maintain records of research concerning subscriber satisfaction and viewing habits, which are obtained from
subscriber interviews and questionnaires.
The ways that DISH uses personally identifiable information
We collect, maintain, and use personally identifiable information as permitted by the Communications Act. We use this information primarily to conduct
business activities related to providing you with our satellite television service and other services, and to help us detect theft of service. Generally speaking,
we use personally identifiable information in connection with billing and collections, administration, surveys, marketing, service delivery and customization,
maintenance and operations, and fraud prevention. We also use personally identifiable information to:
• install, operate, provide, and maintain our satellite television service and other services;
• confirm you are receiving the level(s) of service requested and are properly billed;
• identify you when changes are made to your account or services;
• inform you of new products or services that may be of interest to you;
• understand the use of, and identify improvements to, our services;
• detect unauthorized reception of our services;
• determine whether applicable policies and terms of service are being violated;
• configure satellite television service-related devices;
• comply with law; and
• as otherwise necessary to provide the ser.tice.
Disclosure of personally identifiable information to others
DISH considers the personally identifiable information contained in our business records to be confidential. The Communications Act authorizes DISH to
disclose personally identifiable information concerning any subscriber for the following purposes if the disclosure is:
• necessary to render, or conduct a legitimate business activity related to, the satellite service or other services provided to the subscriber;
• required by law or legal process (as described below in this notice); or
• of the names and addresses of subscribers for "mailing list" or other purposes (subject to each subscriber's right to prohibit or limit this disclosure as
described below in this notice).
The Communications Act prohibits us from disclosing personally identifiable information concerning any subscriber for any purposes other than those listed
above without the subscriber's prior written or electronic consent.