Table of Contents
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Owner's Manual
2011
Table of Contents
®
Engine, Duratec
2.0L DOHC I-4
2.0L DOHC PZEV I-4
Emissions Rating
Steering, Rack-and-Pinion
Suspension, European-inspired
Control-blade Multi-link Rear
Transmissions
4-speed Automatic
®
Airbags
Anti-theft Systems
Perimeter Alarm
®
Braking System
Anti-lock Braking System (ABS)
System
TM
Personal Safety System
SOS Post-Crash Alert System
Revised December 2010
www.hillerford.com
TM
esourcebook.dealerconnection.com
RE&T: 2011 Source Book
2
Audio/Entertainment
2
2
3
Single-CD/MP3 Player
®
4
5
5
6
®
Packages
®
7
Seating
7
7
8
7
9
9
9
9
9
9
8
8
10
11
11
11
11
12
12
10
10
12
13
13
12
11
12
11
12
11
10
10
Focus
18
17
17
18
14
15
14
15
14
18
18
15
15
16
15, 17
14
20
19
20
19
20
21
21
21
21
22
23
24
25
27-28
1
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Table of Contents
Related Manuals for Ford Focus 2011
Summary of Contents for Ford Focus 2011
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Page 1: Table Of Contents
www.hillerford.com 2011 Focus Table of Contents What’s Important Comfort/Convenience Key Messages Audio/Entertainment Key Features Overview Auxiliary Audio Input Jack Key Competitors Premium Single-CD/MP3 Player New for 2011 Single-CD/MP3 Player ® Sirius satellite radio Model Lineup High Roofline S Content Integrated Instrument Panel Center Stack SE Content Keyless Entry with Integrated Keyhead Transmitter SEL Content... -
Page 2: What's Important
2011 Focus on this page — Key Messages What's Important — Key Features Overview — Key Competitors Key Messages • Focus packs a high level of safety with six standard airbags, AdvanceTrac ® electronic stability control and Anti-lock Braking System (ABS) •... -
Page 3: New For 2011
2011 Focus on this page — Model Lineup New for 2011 What’s Important — Performance/Handling New for 2011 — Comfort/Convenience New for 2011 — Design/Styling New for 2011 New for 2011 Model Lineup Comfort/Convenience ® • SE and SES Coupe models no longer available for 2011 •... -
Page 4: Model Lineup
2011 Focus on this page — S Content Model Lineup Model Lineup Pages The Model Lineup pages are based on the Dealer Ordering Guide and are designed to show key features/ equipment and Rapid Spec content. As you move through the model lineup, each model adds to or upgrades the equipment of the preceding model, except where additions/exemptions are noted. -
Page 5: Se Content
2011 Focus on this page — SE Content Model Lineup — SEL Content SE — Includes all S content, plus: Comfort/Convenience SE RAPID SPEC OPTIONS • Map reading lamps (2), front Rapid Spec • Mirrors, exterior — dual power Option Group 200A • Sirius ® satellite radio •... -
Page 6: Ses Content
2011 Focus on this page — SES Content Model Lineup SES — Includes all SE content, plus: Design/Styling SES RAPID SPEC OPTIONS • Ambient interior lighting Rapid Spec • Door handles, exterior — body color Option Group 400A • Door handles, interior — chrome • Includes SES standard equipment •... -
Page 7: Performance/Handling
• Meets zero fuel-based emissions standards by 150,000 miles under normal driving conditions demonstrating zero fuel-based evaporative emissions • Ford covers the emissions performance of its 2.0L Duratec DOHC I-4 Engine California-emissions-certified PZEVs registered in • 140 horsepower @ 6000 rpm and 136 lb.-ft. of... -
Page 8: Fuel Economy, Epa-Estimated
2011 Focus on this page — 5-speed Manual Transmission Performance/Handling — 4-speed Automatic Transmission — EPA-estimated Fuel Economy Transmissions 5-speed Manual • Fully synchronized synchromesh for all gear ratios, for smooth shifting • Low friction needle-roller bearings and synthetic oil help improve fuel economy •... -
Page 9: Stiff Chassis
2011 Focus on this page — Stiff Chassis Performance/Handling — Independent MacPherson Strut Front Susp. — Control Blade Multilink Ind. Rear Susp. — Enhanced European-inspired Suspension — Sport-tuned Suspension — Rack-and-pinion Steering Chassis Stiff Chassis Enhanced European-inspired Suspension • Rigid suspension mounting points deliver precise •... -
Page 10: Safety/Security
2011 Focus on this page — Safety/Security Key Messages Safety/Security — AdvanceTrac ® Electronic Stability Control — Traction Control — Anti-lock Braking System (ABS) — Electronic Brake Force Distribution — Tire Pressure Monitoring System (TPMS) Key Messages • Stay tuned to www.safercar.gov for the latest information on NHTSA’s new Government 5-star Safety Ratings ®... -
Page 11: Front-Seat Side
• Side-impact airbags help protect front-seat occupants Personal Safety System in certain side collisions The Ford Personal Safety System tailors airbag usage to • Airbags deploy from the front seats to protect the severity of the crash, driver and passenger safety belt occupants’... -
Page 12: Securilock ® Passive
2011 Focus on this page — LATCH System Safety/Security — Rear-Door Child Safety Locks — Emergency Trunk Release — SOS Post-Crash Alert System — SecuriLock ® Passive Anti-theft System — Perimeter Alarm Child Safety LATCH (Lower Anchors and Tethers Rear-Door Child Safety Locks for CHildren) System •... -
Page 13: Iihs
• Confidently communicate to the customer that Ford • This simulates the stationary vehicle being hit from vehicle safety did not lessen or change — Ford vehicles behind and tests for whiplash injury are just as safe as they were in the 2010 model year •... -
Page 14: High Roofline
• Programming MyKey is done via the Message Center • Lock/unlock functions work the same as traditional Ford key fobs – One standard key will be the • To activate the panic alarm, press and hold the Administrator Key button for 1.5 seconds or longer... -
Page 15: Comfort/Convenience
2011 Focus on this page — Integrated Instrument Panel Center Stack Comfort/Convenience — Top-of-dash Display — Message Center — Interior Storage — Front Sport Bucket Seats — 60/40 Split-fold-flat Rear Seatbacks Interior cont’d Integrated Instrument Panel Center Stack Message Center •... -
Page 16: Sync Technology
– Recommended scheduled maintenance personalized address points based on current odometer reading • Directions provide easy-to-understand in-vehicle turn-by-turn – Field Service Actions requested by Ford directions to businesses, personalized locations or specific Motor Company street addresses – Directions service uses the same personalized address points that are used for Traffic •... -
Page 17: Premium Single-Cd/Mp3 Player
2011 Focus on this page — Single-CD/MP3 Player Comfort/Convenience — Premium Single-CD/MP3 Player Audio Single-CD/MP3 Player Premium Single-CD/MP3 Player • 144 watts of power Includes or replaces features of single-CD/MP3 capability plus: • 4 speakers • 190 watts of system power •... -
Page 18: Auxiliary Audio Input Jack
2011 Focus on this page — Auxiliary Audio Input Jack Comfort/Convenience — MP3 Capability ® — Sirius — SYNC ® Equipment Group — Moon and Tune Package Audio/Entertainment Auxiliary Audio Input Jack Sirius ® • Satellite radio service • Standard with all audio systems •... -
Page 19: Quality/Reliability/Durability
2011 Focus on this page — Quality/Reliability/Durability Key Messages Quality/Reliability/Durability — NVH (Noise, Vibration and Harshness) — Environmental Key Messages • Excellent exterior aerodynamics, chassis structure and interior sound-deadening help keep the Focus interior quiet • Environmentally friendly Duratec ® engines meet more stringent Federal and California emissions standards •... -
Page 20: 24-Hour Roadside Assistance
New Vehicle Limited Warranty Powertrain Limited Warranty • 3-year/36,000-mile Bumper-to-Bumper; no deductible • Powertrain Limited Warranty for Ford vehicles is 5 years or 60,000 miles, whichever comes first – Refer to the vehicle Warranty Guide for a complete list of all of the parts covered •... -
Page 21: Design/Styling
2011 Focus on this page — Design/Styling Key Messages Design/Styling — Styling Distinctions — SE Appearance Package — Ambient Interior Lighting — Model Distinctions Key Messages • SE Appearance Package offers a sporty look, while maintaining a strong value story •... -
Page 22: Wheels
2011 Focus on this page — 15" Steel with Silver Painted 6-Spoke Cover Wheels — 15" Painted Aluminum — 15" Machined Face Aluminum — 16" 6-Spoke Euroflange Aluminum — 17" Premium Painted Dark Stainless Wheel 15" Steel with Standard — —... -
Page 23: Color And Trim
2011 Focus on this page — Color and Trim Availability Color and Trim — Interior Trim Color and Trim Availability Material Cloth Cloth Leather-trimmed Cloth/Leather-trimmed Medium Charcoal Medium Charcoal Medium Charcoal Medium Color Stone Black Stone Black Stone Black Stone Order Paint Name Code... -
Page 24: Instrument Cluster
2011 Focus on this page — Instrument Cluster Instrument Cluster Instrument Cluster 1. Tachometer 12. Brake system warning light/ 19. Airbag readiness indicator/ parking brake indicator warning light 2. Left turn signal indicator 13. Message Center select/reset 20. Low tire pressure warning light 3. -
Page 25: Key Product Specifications
2011 Focus Key Product Specifications Model Sedan Gear Ratios Wheelbase 102.9 Gears Rev. Length 175.0 5-speed man. (15" wheels) 3.67 2.14 1.45 1.03 0.77 3.72 Height 58.6 5-speed man. (16" wheels) 3.42 2.14 1.45 1.03 0.77 3.73 Width, including mirrors 78.4 4-speed automatic 2.82 1.50... - Page 26 2011 Focus This page left intentionally blank. esourcebook.dealerconnection.com May 2010 RE&T: 2011 Source Book...
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Page 27: Accessories
• Offer Ford Custom Accessories to every customer • Most new vehicle owners want to personalize their ride • Add Ford Custom Accessories into the deal for just a few dollars more • Use the online “Accessorizer” to show customers how their vehicle will look •... -
Page 28: Accessories
ABT-4316 Don’t Forget the Accessories Website The Accessories website contains additional detailed information on Ford Custom Accessories and Ford Licensed Accessories. The Accessories site is accessed from FMCDealer.com at http://accessories.dealerconnection.com/b2bHome.do. Information found at the website includes: • Online Catalog • Complete Reference Library with sources for: –...