Z'b«eteL·
ELECTRONICS, INC.
IMPORTANT!
IMPORTANT!
Please complete and return within the next 10 days
or register online at www.prodregister.com/directed
1.1.0
Mr.
First name
2.0
Mrs.
3.0 Ms.
4.0 Miss
Initial
Last name
X F
J
0 1
Slre.1
Apt.
City
Sla1eNnJvince
ZiplPostal code
E·malladd....
2.
Your dal. 01 birth:
/
MonIh
Year
3.
Maritalstalus: 1. 0 Married
2.0 Single
4.
Oat. of purthas.:
/
/
Warranty
PriceNalue
Rebate/Promotion
Immediale
availability
Friend/Relative's
recommendation
salesperson's
recommendation
Deater proximity
16
0
13.
What
benefits most inllu.nc.d your decision to purchas.
lIIis predict?
(check
up 10
three)
01. 0 Improved security
11. 0
02.
0
Improved convenience t2. 0
03. 0
Improved pertormance 13. 0
04. 0 Compatibility with
14. 0
vehicle
05. 0 Ease 01 installation
15. 0
06 0 Style/Design/Color
07. 0
Special feafures
08. 0 QualitylDurability
09.
0
Increase vehicle value 17.
0
10. 0 Functionality
Year
Month
Day
5.
Mod.1 numb.r:
6.
Name of store where pu....ased:
15.
Not indutJing
YOU"' " '
what is 11I0 GENDER and AGE (in yoal$)
01
cI1ild... and oIh.r adults tivlng In your household?
1. 0 No one else in household
2. 0 Child under 1 year
yrs.
Auto Page
Compustar
Prestige
Pursuit
Crime Stopper
Bulldog
5 0
6.0
7. 0
8.0
9. 0
10.0
Male Female
Age
yrs. 1.0 2.0
Male Female
Age
1.0 2.0
14.
What oIher brands did yoo seriously consider before making
this purchlse?
1.
0 No ofher brands
considered
2.
0 Other Directed
Electronics brands
3. 0 Code Alarm
4. 0 Audlovox
.00
7.
Prlc. paid (excluding
sales
tax):
$
8.
Which Directed Electronics braid did you purthase?
1. 0
Autostart
4. 0
Python
2. 0
Avital
5. 0
Viper
3. 0 Clifford
9.
What type of product did
you
p........?
1. 0
Security system
2. 0
Security system
w~h
remote start
3. 0
Remote start system
4. 0
Keyless entry system
Mod.1 name:
1. 0
2.0
yrs. 1. 0
2.0
yrs.
16.
Dccupatlon/Employment slatus:
Y.u
Spouse
(check all that apply)
ProfessionaVTechnical ..
0
01.
0
Upper management/Executive ..
0
02
0
Middle management ..
0
03.
0
saleslMar1<eling ...
0
04.
0
ClericallSelVice worker ....
0
05.
0
Tradesman/Machine operator/Laborer ..
0
06.
0
TeacherlEducator ...
0
07.
0
Healthcare - Pliysician/Nurse/Other...
0
08.
0
Homemaker .....
0
09.
0
Military ..
0
10.
0
Retired ..
0
11.
0
Self employed/Business owner...
0
12.
0
Work from home office.....
0
13.
0
17.
Which groop describes your annual family income?
01.
0
Under $15,000
08. 0
$75,000-$99,999
02.
0 $15,000-$19,999
09. 0
$100,000-$124,999
03. 0 $20,000'$29,999
10. 0
$125,000-$149,999
04. 0
$30,000·$39,999
11. 0
$150,000-$174,999
05. 0 $40,000,$49,999
12. 0
$175,000-$199,999
06. 0 $50,000'$59,999
13. 0
$200,000-$249,999
07. 0 $60,000-$74,999
14.
0
$250,000 & over
18.
Level of educalion: (check highest level completed)
1.
0 Completed higli scliool
2. 0 Completed college
3. 0 Completed graduate school
Motorcycle
Boat
Motor home
Other
6.0
7.0
8.0
9.0
A. 0
Bought new
B. 0
Bought used
C. 0 Leased
D. 0 Leased used
Year:
VIN
t:
10.
In what vehicle willlllis p....ucl b. lI.d?
Vehicle type:
1. 0
Car
2. 0
Truck
3. 0
SUV
4. 0
Van
5. 0
Minivan
Make of vehicle:
11.
How did you lirst become aware .f lIIis producl?
(check one)
01. 0 Local newspaper
07. 0
Radio commercial
02. 0
Yellow pages
08.
0
salesperson's
03. 0
Magazine
recommendation
advertisement
09.
0
Manufacturer's
04.
0
TV
commercial
webs~e
05. 0
Magazine article/
10. 0
Retailer's
review
website
06.
0
FriendIRelative's
11.
0
Internet forum
recommendation
12. 0
Other
12.
What laclol$ most inll••n.... 1IIe jIlIrthas.?
(check
up to
three)
01. 0
Directed Electronics
10. 0 Rebate/Promotion
reputation
11. 0 StylelDesign/Color
02. 0
Brand reputation
12. 0
Dealer proximity
03. 0
ExperKmce with
13. 0
FriendlRelative's
Directed prodUct
recommendation
04. 0 Experience with dealer 14. 0
Salesperson's
05.
0
Value/Price
recommendation
06. 0
Warranty
15. 0
Ease of installation
07. 0 Special features
16. 0 Compatibility with
08. 0 QualitylDurability
vehicle
09. 0 Sound boardlln-vehicte 17. 0
Other
demo
19.
For your primary residence. do you:
1. 0 Own?
2. 0 Rent?
20.
Whal type 01 internel access do you use al home?
1. 0 Dial-Up
2. 0
Cable
3. 0
DSL
4. 0 Other broadband (e.g. fiber optic, wireiess Wi-Max)
5. 0 satellne
21.
When new products lIIal have the lalest technologies app.ar
on the martel. do you or someone in your household:
1. 0 Terld to bUy such items as soon as they are available?
2. 0 Tend to
wail
until the
~em
has been around for a
while before buying?
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