Level Three (Advanced S650 Concept Selling); Registrations; Fun - Yamaha PSR?S650 Dealer Manual

PSR‐S650: LEVEL 3
DEALER INCREASE SALES HANDBOOK: QUICK START TO "CONCEPT SELLING"
LEVEL THREE (ADVANCED S650 CONCEPT SELLING)
For the qualified ARRANGER SALES ASSOCIATE
Level 1 and 2 should be the goal of all sales associates. Remember, it is not necessary to play keyboards to sell keyboards.
However, if you are an experienced keyboard player and want to move to advanced selling concepts please challenge
yourself with the following "sales chops":
Create your own Registrations and presentation setups. Store them to your "YAMAHA KEYBOARD" USB drive. Develop
your own custom data for your presentations. You can store your own customized setups (REGISTRATIONS) and recall
them. Be sure you include the customer in what you are doing. Keep it simple and remember, it is the CONCEPT that you
want them to get. Not "HOW" you do something, but that YOU CAN do something. The HOW you do something is covered
in the documentation that comes with the instrument. The general CONCEPTS will help you sell the product.
REGISTRATIONS
REGISTRATIONS is an organ term that was an early "PRESET" – it recalls the front panel settings. It recalls several different
things by pressing one button. On the S650 a REGISTRATION can memorize the following things:

Style Settings (including fingering modes, Split point, Effects, Volume, etc)

Tempo

VOICE Settings (Main, Dual, Left, Harmony)

Scale

Transpose
How to make a Registration: HOLD [MEMORY] + [REGIST. NUMBER]
How to recall a Registration: Touch the [REGIST. NUMBER]
If you have a favorite STYLE you enjoy using in your presentation, go ahead and customize the OTS settings, Split Point,
etc. to your liking.
FUN
One of the most important CONCEPTS you want to transfer is that this is FUN. If you find yourself not having FUN with this
type of product, you miss one of its bestselling points. How you present things like SCORE and LYRIC can cause pain or
smiles. Consider this:
Never ask the closed‐ended questions: Do you read music?
Why?
PSR‐S650 "D.I.S.H" by Phil Clendeninn
14