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i
1 What is your age? (Optional) I
1
Marital Status? (Optional)
2
0 Married
3
q
Single
Are there any children in your household? I IJ Yes
20No
If yes, please specify age range:
301 -12
4013-16
5017&L!p
O What is the highest level of education you have completed?
I 0 Some High School
4
0 Completed College
7
0 VocationlTechnical School
z 0 High School Graduate
5
0 Some Graduate School
3
q
Some College
6
q
Completed Graduate School
I
What best describes your primary occupation?
I 0 ProfessionalfTechnicai
5
0 Clerical/Service Worker
s
q
Homemaker
z 0 Upper Management/Executive
6 0 Tradesman/Machine Operator/Laborer
IO 0 Student
3
0 Middle Management
7
0 Self-Employed/Business
Owner
II 0 Retired
4
q
Sales/Marketing
8 0 Food Service
12
0 Other
I 0 Under $10,000
4
0 $30,000 - $39,999
7
0 $60,000 - $69,999
10 0 $90,000 - $99,999
20 $10,000 - $19,999
5
0 $40,000 - $49,999
8 0 $70,000 - $79,999
II 0 $100,000 and over
3
0 $20,000 - $29,999
6 0 $50,000 - $59,999
9 0 $80,000 - $89,999
Group A (Please
check two)
I 0 Newspaper Advertisement
2 0 TV Commercial
3
q
Radio Commercial
4
fl Magazine Advertisement
5
c] Recommended by Friend/Family
6 0 Clarion Name/Reputation
7
0 Recommended by Store Salesperson
8 0 On-line Information
s 0 Clarion Web Site
IO 0 Store Display
ii 0 Special Promotion
12 0 Other
Group B (Please
check two)
13 q
Warranty
15
q
Quality/Reliability
i40
Price
16 0 Features
17 0 Appearance/Design
18 0 Ease of Operation
19 0 Other
I
q
Rock
2
0 Jazz
s 0 Blues
4
q
Pop
5
0 Country
6
0 Classical
ToRap
e 0 Rhythm & Blues
9 0 Reggae
tonNewAge
I I 0 Easy Listening
12 0 Alternative
. . What is your age? (Optional)
1
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. . ri
e;. ; d__3;.;0;;.;,S;;;in g ; ;. ; . ; . l e
. . Are there any children in your household?
1
0
Yes
If yes, please specify age range:
30 1 - 12
40 13 -16
5017&up
"What is the highest level of education you have completed?
10 Some High School
40 Completed College
20 High School Graduate
50 Some Graduate School
30 Some College
60 Completed Graduate School
. . What best describes your primary occupation?
10 ProfessionalfTechnical
50 Clerical/Service Worker
20 Upper Management/Executive
60 Tradesman/Machine Operator/Laborer
30 Middle Management
70 Self-Employed/Business Owner
40 Sales/Marketing
80 Food Service
70 VocationfTechnical School
90 Homemaker
100 Student
,,0 Retired
120 Other
II
What is your annual household income? (Optional)
10 Under $10,000
40 $30,000 - $39,999
20 $10,000 - $19,999
50 $40,000 - $49,999
3D $20,000 - $29,999
60 $50,000 - $59,999
70 $60,000 - $69,999
80 $70,000 - $79,999
90 $80,000 - $89,999
100 $90,000 - $99,999
110 $100,000 and over
70 Recommended by Store Salesperson
80 On-line Information
90 Clarion Web Site
10
0 Store Display
11 0 Special Promotion
120 Other
II
Which factors influenced you the MOST in choosing this Clarion Product?
Group A(Please check two)
1
0 Newspaper Advertisement
20 TV Commercial
30 Radio Commercial
40 Magazine Advertisement
50 Recommended by Friend/Family
60 Clarion Name/Reputation
Group B(Please check two)
130 Warranty
150 Quality/Reliability
140 Price
180 Features
17 0 Appearancel.Design
18 0 Ease of Operation
190 Other
IIi1
What type of music do you listen to most often? (Please check one)
1
o
Rock
40 Pop
70Rap
20 Jazz
5 0 Country
8
0 Rhythm & Blues
3
0 Blues
6
0 Classical
9
0 Reggae
100 New Age
11 0 Easy Listening
12 0 Alternative
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