Motivating Customers To Buy; Images - Amazon Product Advertising API Developer's Manual

As a result, ItemSearch returns that BrowseNode A now only contains 35 items. While the change in
the item count in BrowseNode A might, at first, be confusing, understanding that ItemSearch is returning
only the intersection of BrowseNodes A and C explains why the number of items in BrowseNode A
changes. Notice that the item counts in other BrowseNodes can also change.
Because the number of items in surrounding BrowseNodes can change with each new drill down using
ItemSearch , the BrowseNodes that contain the greatest number of items can change dramatically. In
the previous discussion, for example, the number of items in BrowseNode A changed from 200 to 35 on
successive ItemSearch requests. Because ItemSearch returns only the top ten BrowseNodes that
contain the most items, the identity of the top ten BrowseNodes can change with each ItemSearch .

Motivating Customers to Buy

Topics
• Images (p. 105)
• Promotions (p. 106)
• Reviews (p. 110)
• Suggesting Similar Items to Buy (p. 112)
• Recommending Items To Others (p. 119)
• Top Sellers (p. 119)
• New Releases (p. 122)
• Returning New Releases From Shopping Cart Items (p. 123)
• Sorting by Popularity, Price, or Condition (p. 123)
• Shipping Options (p. 125)
Motivating customers to buy products through your web site is vital to the health of your business. Many
Product Advertising API operations and response groups provide ways to pique a customer's interest
and help drive sales. All of the sections in this chapter explain ways to enhance the selling potential of
your web site.

Images

Topics
Product Advertising API Developer Guide
Motivating Customers to Buy
API Version 2011-08-01
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