Epson Stylus 1500 Software Manual page 56

Color Matching
Controls the printer's color correction features based on the
selected Document Type. Color Matching is automatically set
to the most appropriate setting when you select a particular
document type or use the Automatic setting. It is best to leave
Color Matching set to the driver's selection.
The settings perform the following functions:
Off turns off color matching so you can use your
application program's color correction features.
Vivid intensifies the colors while lightening the midtones
and highlights in images such as presentation graphics and
charts.
Photo-realistic increases the contrast in images such as
color photographs.
Standard adjusts colors so they closely match the original
screen colors in images such as illustrations.
Note:
Color Matching is not available when Monochrome is selected
in the document type menu.
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Installing and Using the Printer Driver