Nokia Nseries Training Manual And Reference Manual

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VAR Training Manual
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Nokia Point & Find
VAR Training Manual
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Summary of Contents for Nokia Nseries

  • Page 1 VAR Training Manual and Reference Guide Nokia Point & Find VAR Training Manual and Reference Guide...
  • Page 2 Nokia Point & Find VAR Training Manual and Reference Guide Version 1.0 September 2009 © Copyright 2009 Nokia. All rights reserved. Nokia and Nokia Point & Find are trademarks of Nokia.
  • Page 3: Table Of Contents

    Includes a letter from Nokia CEO Olli-Pekka Kallasvuo on the Nokia vision; a brief intro to Nokia as a global company/brand; and a description of the Nokia Point & Find concept and vision. 2. Chapter Overview Provides a content overview and a brief on each chapter.
  • Page 4 This page intentionally left blank...
  • Page 5: Welcome And Introduction

    VAR Training Manual Chapter 1 and Reference Guide Welcome & Introduction: Nokia Vision and Commitment...
  • Page 6 More often than not, what matters to you is a unique combination of all of these. At Nokia we increasingly see mobile communications helping every- one connect to the things that matter most in their lives. And be- cause that’s important in itself, that means being connected any time...
  • Page 7 Nokia in brief Nokia is the world’s number one manufacturer of mobile devices by market share and a leader in the converging Internet and communications industries. Nokia also provides comprehensive digital map information through NAVTEQ, and sells equipment, solutions and services for communications networks through Nokia Siemens Networks.
  • Page 8 Chapter 1 Welcome & Introduction: Nokia Vision and Commitment The Nokia Point & Find concept: Connect real life to the digital world • Connect the physical and digital worlds • Make real life objects interactive • Connect physical objects to related digital content and services—in a manner that is easy and convenient for...
  • Page 9: Chapter Overview

    VAR Training Manual Chapter 2 and Reference Guide Chapter Overview...
  • Page 10: Provides A Content Overview And A Brief On Each Chapter

    1. Welcome and Introduction Includes a letter from Nokia CEO Olli-Pekka Kallasvuo on the Nokia vision; a brief intro to Nokia as a global company/brand; and a description of the Nokia Point & Find concept and vision. 2. Chapter Overview Provides a content overview and a brief on each chapter.
  • Page 11 Chapters 1, 2 (Welcome, Chapter Overview, and the Nokia Point & Find Story) will provide you with an understanding of the big picture of Nokia Point & Find before you learn how to develop a full Nokia Point & Find experience. With Chapter 4 (Using the Nokia Point &...
  • Page 12 Chapter 5 (Intro to Creating Nokia Point & Find “Worlds”) provides an overview of the Nokia Point & Find development process; and an introduction to the two development tools, the Nokia Point & Find Management Portal, and the Nokia Point & Find client application.
  • Page 13 VAR Training Manual Chapter 3 and Reference Guide The Nokia Point & Find Story...
  • Page 14: The Nokia Point & Find Story

    The Nokia Point & Find Story The Nokia Point & Find Story Mobile discovery on demand Nokia Point & Find is a new mobile information service and mobile marketing solution. With Nokia Point & Find, people on the go use their internet-enabled camera phones to easily find and conveniently connect to sought- after digital content.
  • Page 15: By Nokia Point & Find

    Nokia Point & Find connects people on the go to what they’re look- ing for exactly when and where they want, using their trusted mobile devices—delivering compelling new mobile interactive experiences...
  • Page 16 As Google has become the leader in standard PC web search, the goal of Nokia Point & Find is nothing less than to lead in mobile access to information, content, transactions, and services. A Nokia Point & Find scenario...
  • Page 17 Point & Find world to explore, which downloads to their device in seconds. The couple points the camera phone at an impressive building and Nokia Point & Find instantly identifies the historic site and presents a variety of related information and service options—...
  • Page 18 A Nokia Point & Find world is a unique interactive experience designed to connect a set of select objects (or labels) with custom- ized digital results. The World Carousel is the menu of Nokia Point & Find worlds avail- able on a Nokia Point &...
  • Page 19 VAR Training Manual and Reference Guide Tags Nokia Point & Find uses tags to identify the real-life objects of a world and to define the information and options users find when an object or label has been recognized or selected.
  • Page 20 Nokia branded worlds Nokia is seeding the Nokia Point & Find World Carousel by building and marketing a number of Nokia branded worlds. These worlds will demonstrate the capabilities of the Nokia Point & Find service, help jump-start market awareness and adoption, and inspire 3rd party Nokia Point &...
  • Page 21 With Nokia Point & Find’s automatic object recognition, when a camera phone using the Nokia Point & Find client app is pointed at an object, the Nokia Point & Find system uses a variety of the device’s technologies (including the camera and GPS positioning) to evalu- ate the object.
  • Page 22 Point & Find capabilities and to remain on the leading edge of providing context enriched mobile services. Nokia also plans to release a touch-screen interface version of the Nokia Point & Find client app for its new flagship N97 device (second half of 2009 release).
  • Page 23 VAR Training Manual and Reference Guide Factors for success – Nokia Point & Find benefits Early stages Mobile marketing services are in their early stages of mainstream adoption. Several hurdles currently hinder faster adoption and greater consumer participation. A US study by Wacom found that: •...
  • Page 24 • Multiple result action options, including web, phone, multi- media, and messaging • Full barcode recognition • Nokia backing, vision, and commitment to R&D and future technology evolution • Professional services for publishers who don’t elect to use the self-serve approach •...
  • Page 25 Nokia Point & Find transforms mobile access to info and services By innovatively connecting the physical world to digital resources, Nokia Point & Find enables companies, brands, agencies, promoters and organizations to create engaging interactive mobile experiences and services that deliver targeted content and purchase opportunities to their audiences via their trusted mobile devices.
  • Page 26 Chapter 3 The Nokia Point & Find Story Nokia Point & Find works Scenario 1 with print “as is” A reader points his camera phone at a BMW car advertisement in 944 With Nokia Point & Find tech- magazine—and without even one click—their phone immediately...
  • Page 27 Reference Guide Scenario 3 A reader points her device at a pair of stylish shoes in a fashion magazine ad or pictorial. Nokia Point & Find identifies the shoes and instantly displays: Jafo Venetian Pumps (leather, $79.99) • Check Available Sizes • Matching Accessories...
  • Page 28 The Nokia Point & Find Story Leapfrog into a valuable new digital customer relationship Nokia Point & Find brings print advertising and editorial to life with a rich overlay of personalized digital information, content, and services available to consumers via their trusted mobile devices. Publishers can deepen their level of editorial engagement with readers, increas- ing loyalty and retention, while adapting to the digital world.
  • Page 29 VAR Training Manual Chapter 4 and Reference Guide Using the Nokia Point & Find Client Application...
  • Page 30: Using The Nokia Point & Find Client App

    Before starting to use the Nokia Point & Find client application, you need to install the client application onto your mobile device. Users in the US must first install the Nokia PC Suite software onto a PC to facilitate the client app installation process.
  • Page 31 Step B: Download the client application 1. After installing the PC Suite software on your internet-connected PC, use a web browser and go to the Nokia Point & Find landing page at http://pointandfind.nokia.com...
  • Page 32 Chapter 4 Using the Nokia Point & Find Client Application 2. Follow the instructions to get a free download of the Nokia Point & Find client app appropriate for your location and device. 3. In some cases, you will be prompted to save the file to your desk- top.
  • Page 33 6. The application will install onto your device. Step D: Add a Nokia Point & Find shortcut to your device* 1. Follow these steps on your N95 interface to add a Nokia Point & Find shortcut to your device’s home screen: * Note on adding shortcuts Menu >...
  • Page 34 Chapter 4 Using the Nokia Point & Find Client Application Exploring the client application’s user interface World Carousel Factory & downloaded worlds Home screen Directory screen Current world icon A custom icon for each world Current world name Viewfinder Text link ad...
  • Page 35 Now that you have installed the client application onto your mobile device and become familiar with the interface, you’re ready to use the client app to explore Nokia Point & Find worlds. Launch the client application 1. To launch the application, navigate through the device’s Applications Menu to Nokia Point &...
  • Page 36 Browse saved worlds and select a world to explore 1. Use the navigation key to scroll to the top of the interface to the World Carousel and browse the icons of your saved Nokia Point & Find worlds. 2. Select a world to explore by highlighting its icon and pressing the center (select) key.
  • Page 37 VAR Training Manual and Reference Guide 3. The world will download... 4. And then it will appear in the World Carousel... 5. To delete a world, select the world from the list and hit the “C” key.
  • Page 38 Chapter 4 Using the Nokia Point & Find Client Application Point at objects for automatic visual recognition 1. After selecting and loading a world to explore, point the camera phone at objects of interest, so they appear in the device’s View- finder, similar to how you’d focus on objects to take a photo.
  • Page 39 VAR Training Manual and Reference Guide Browse result options and choose from a range of relevant info and actions When more than one result is displayed, use the navigation key to scroll down to choose a result. Press the center key to select the result and to access the link or action.
  • Page 40 Chapter 4 Using the Nokia Point & Find Client Application Searching within a world with text-entry search 1. Enter a text string into the text search field to search for matches in the world’s directory... Text search field 2. Select a result to see details and more options...
  • Page 41 VAR Training Manual Chapter 5 and Reference Guide Intro to Creating Nokia Point & Find Worlds...
  • Page 42: Intro To Creating Nokia Point & Find Worlds

    Nokia Point & Find Worlds Publishing worlds with two easy-to-use tools With the Nokia Point & Find Management Portal and the Nokia Point & Find client application, you will create, configure, customize, and manage Nokia Point & Find worlds. These powerful tools are easy to learn and use, and no programming is required for any part of the publishing process.
  • Page 43: Point & Find Client Application

    VAR Training Manual and Reference Guide Nokia Point & Find Management Portal Create and manage worlds with the online Nokia Point & Find Management Portal on a PC. Nokia Point & Find Client Application Tag objects using the Nokia Point & Find client application...
  • Page 44 Chapter 5 Intro to Creating Nokia Point & Find Worlds Overview: steps to publish a Nokia Point & Find world 1. Register for an account, and create and name your world using the Management Portal... Easier and quicker than Web sites! Nokia Point &...
  • Page 45 VAR Training Manual and Reference Guide 3. Tag the objects of your world using the client app on an enabled mobile device... 4. Manage and modify tags, results, directories, and settings using the Management Portal...
  • Page 46 Chapter 5 Intro to Creating Nokia Point & Find Worlds This page intentionally left blank...
  • Page 47: Publishing Worlds With The Management Portal

    VAR Training Manual Chapter 6 and Reference Guide Publishing Worlds with the Management Portal...
  • Page 48 Publishing Worlds with the Management Portal Publishing Worlds with the Management Portal The Nokia Point & Find Management Portal is a web-based publish- er’s tool accessed via a web browser from an Internet-connected PC http://pointandfind.nokia.com/?login The Management Portal offers functions to create, manage, and...
  • Page 49 Reference Guide Getting started: account registration and login To begin, register for a Nokia Point & Find account with a few simple steps, and then login: 1. To access the Management Portal, use an Internet-connected PC’s web browser and go to http://pointandfind.nokia.com/?login...
  • Page 50 Create and name a world 1. Choose a name for your world and type it in exactly as you want it to appear in the Nokia Point & Find client when people are exploring your world. Once created, a world name cannot be changed, so choose your world names carefully! 2.
  • Page 51 Prime Beta Pack includes access for one viewer, two authors, one edi- tor and one publisher, and is available at $1,490.00 per month. Pro Beta Pack is the best account available for creating a rich Nokia Point & Find experience. With the Pro Beta Pack you can collaborate with a large team on a public world, or the team can create a private world for up to 20 viewer collaborators.
  • Page 52 Terms for world publishers Roles Collaborators are people who have access or publishing rights for a Nokia Point & Find world. Collaborators have one of five roles: Viewers can view and use the content of a world, but they can’t contribute to it, and viewers don’t have any rights to manage the world using the Management Portal.
  • Page 53 Manage Worlds: myWorlds The myWorlds page is a status board and navigation hub for your worlds. When you login to your Nokia Point & Find account, or when you select the Manage Worlds tab while working in the Management Portal, you land on the myWorlds page of the Manage Worlds tab.
  • Page 54 Chapter 6 Publishing Worlds with the Management Portal Manage Worlds: Settings We continue our tour of the Management Portal with the Settings page where you customize the look, feel, and functionality of your world with extensive options and controls. These Settings functions include: •...
  • Page 55 World Icon The first item in the Main Settings panel is the World Icon setting, used to upload the graphic icon that Nokia Point & Find end users see when they access your world on their phone. The format for the small icon is ideally a 45 x 45 pixel JPEG image.
  • Page 56 Chapter 6 Publishing Worlds with the Management Portal Tag Location Association setting On the Settings page Global Country Cell ID Cell ID/GPS GPS Only Tag Location Association (continued) Global The simplest option (the default setting) is the Global tag loca- tion association, which means your world’s tags are not tied to a particular location.
  • Page 57 VAR Training Manual and Reference Guide Nokia uses this setting for their factory Movie World, so instead of downloading all the active tags in the database which include multiple countries, users will only get the tags associated with the country they are in.
  • Page 58 Chapter 6 Publishing Worlds with the Management Portal Search URL & Web Button URL settings On the Settings page Search URL Web Button URL Default Search Search URL setting and Web Button URLs The Search URL is the web page a user is taken to if they select an Google is the default setting entry (Directory listing) in your world that has not yet been associ- for both the Search URL and...
  • Page 59: Advanced Settings Options

    VAR Training Manual and Reference Guide Advanced Settings options On the Settings page Activate Camera Viewfinder Tagging Rate Upload Tagged Pictures Content Location Association Advanced Settings At the bottom of the Settings page you’ll find Advanced Settings. These settings include: Activate Camera Viewfinder, Tagging Rate, Upload Tagged Pictures, and Content Location Association.
  • Page 60 Upload Tagged Pictures Upload Tagged Pictures controls whether your world’s tags are uploaded to the Nokia Point & Find server right after a tag is cre- ated, or saved on the client app and uploaded at a later time. This setting should generally be set to Yes, but in some cases –...
  • Page 61 VAR Training Manual and Reference Guide Global Blocks any location-specific information to ensure privacy. Country User’s current country is inserted in URLs with [PX.LOC.COUNTRY]. Cell ID If cell tower’s location known, rough location is inserted in URLs with [PX.LOC.LON/LAT]. Cell ID/GPS Uses precise GPS location if available, while defaulting to Cell ID if not.
  • Page 62 Chapter 6 Publishing Worlds with the Management Portal Manage Worlds: Access Management Use the Access Management page of the Management Portal’s Manage Worlds tab to assign roles to your account’s collaborators – including publishers, editors, authors, and viewers (see page 6.6, “Terms for world publishers”).
  • Page 63 Nokia Point & Find world. The people you add as collaborators need to have a registered Nokia Point and Find account, and you need to know the email address that they use with their account (see page 6.3 for how to register a Nokia Point &...
  • Page 64 Chapter 6 Publishing Worlds with the Management Portal Collaborators Access Level options In the Access Rights panel Collaborators access level options Number of collaborators currently assigned to each access level List of current collaborators Collaborator Lists Access Rights (continued) Your collaborator list will Collaborators Access Level generally grow over time.
  • Page 65 The Viewer option means that your world is “live” and avail- able for public viewing, so all Nokia Point & Find users can use the Add World function on the Nokia Point & Find client to enter and explore your world.
  • Page 66 With the Public Access options, you enable or block public access to a world. • Author: The public (any Nokia Point & Find user) may tag and generate content for a world. • Viewer: The public may download and view the world, but cannot tag in the world.
  • Page 67 VAR Training Manual and Reference Guide How do I know a collaborator’s name? A collaborator creates a unique login name at Nokia Point & Find registration. You can add a collaborator using their login name or their email address. Some of my access levels are grayed out. Why? There is a limit to the number of collaborators you may assign based on the Nokia Point &...
  • Page 68 Use the tools here to develop easy, intuitive navigation of worlds for mobile users who will be using Nokia Point & Find’s smart Directory navigation and text- entry search capabilities to explore and navigate your worlds.
  • Page 69 With a country-specific world, this function will allow for viewing a specific country’s Directory (this function is not enabled in early versions of Nokia Point & Find). Search Filter The Directory Search Filter is used to search your Directory folders and labels.
  • Page 70 Chapter 6 Publishing Worlds with the Management Portal Warning! Be very careful with the Create New Directory function. A world can only have one location Creating and naming independent Directory, and using the Create New Directory Directories, Root Folders, and Entries function will overwrite and fully 1. On the Organise Directories page, click the Create New Directory delete the existing Directory.
  • Page 71 VAR Training Manual and Reference Guide 4. Click on this folder or its name, and an editing panel appears. Delete the “Untitled Folder” text and enter a customized name. For purposes of this example, we’ve named ours World Folder. Rename the untitled folder in the editing panel 5.
  • Page 72 Chapter 6 Publishing Worlds with the Management Portal Creating and naming Directories, Root Folders, and Entries (continued) 6. Select World Folder to open its editing panel. Click the Add Entry icon in the upper right corner of the editing panel. Add Entry icon 7.
  • Page 73 VAR Training Manual and Reference Guide Sub-results only seen in object recognition mode Sub-results are displayed only in the object recognition mode and process; you never see sub- Creating and naming Root Entries results in the client’s Directory. A root entry is an entry in a Directory’s highest level. For each root entry you can create two sub-results (additional action options), which are only displayed in object recognition mode.
  • Page 74 Search URL, which you define in Settings. world in the Management Portal you need to restart the world on 5. At this point you can check the Directory in your Nokia Point your mobile device before the & Find world on your mobile device to see your Directory and world’s new settings, tags, etc.,...
  • Page 75 VAR Training Manual and Reference Guide Import Directory The Import Directory button (located on the Organise Directories page to the right of the Create New Directory button) allows you to import a previously exported Directory into a world. Click the Import Directory button and a dialog box will appear prompting you to locate and select the external .PDR Directory file you want to import.
  • Page 76 Chapter 6 Publishing Worlds with the Management Portal Manage Worlds: Manage Tags The Manage Tags section of the Management Portal provides pow- erful tools to manage your world’s tags. Using Manage Tags, you easily connect your world’s objects and labels to web page html ad- dresses, phone numbers, locations, or other actions.
  • Page 77 VAR Training Manual and Reference Guide About Tags Nokia Point & Find uses tags to identify the real life objects and Manage Tags options labels of a world. Tags define (See screen shot on opposite page.) what a user sees and experi- ences when objects are identi-...
  • Page 78: Basic Functions

    Chapter 6 Publishing Worlds with the Management Portal Basic functions Edit tag label Click on a tag entry in the “Label” column and the tag highlights and becomes editable text. When you change the label for one tag, that label will automatically be changed for all other tags with the same label.
  • Page 79 VAR Training Manual and Reference Guide Tag Management Tag Management buttons Above the “Label” header, there are four buttons—Split, Delete, Export and Select All—that facilitate powerful tag management... Split Split is used to duplicate a selected tag, or multiple tags with the same label.
  • Page 80 Chapter 6 Publishing Worlds with the Management Portal Tag Management buttons (continued) Select World dropdown menu Action radio buttons Export button 2. Use the Select World dropdown menu to select the world you want to export tags to, and then select an action... Move will delete tags from the current world and move them to the selected world.
  • Page 81 VAR Training Manual and Reference Guide PX Parameters Longitude Latitude Cell ID City State Country HTTP Web page (http://webpage URL) Tel Telephone call (Tel://phone number) SMS SMS text message (SMS:phone number) Mail To Email message (mailto:email address) RTSP Video (RTSP://video URL) MMS MMS multimedia message (MMS:email address) Defining Tag Result Actions...
  • Page 82 Chapter 6 Publishing Worlds with the Management Portal Account tab The Account tab of the Nokia Point & Find Management Portal allows you to edit your personal account information and account password. 6.36...
  • Page 83 Support tab The Support tab of the Management Portal has frequently asked questions (FAQs), a QuickStart Guide, and an option to contact Nokia Point & Find support with your questions – with additional support material to be added in the future.
  • Page 84 Publishing Worlds with the Management Portal Download tab The Download tab of the Management Portal provides links to the latest versions of the Nokia Point and Find client application, along with instructions on how to upgrade supported phones’ firmware. 6.38...
  • Page 85 VAR Training Manual Chapter 7 and Reference Guide Tagging Objects with the Nokia Point & Find Client Application...
  • Page 86: Tagging Objects With The Nokia Point & Find Client Application

    Chapter 7 Tagging Objects with the Nokia Point & Find Client Application Tagging Objects with the Nokia Point & Find Client Application Before Tagging Objects In order to begin tagging objects with the most efficient process, some preliminary work in the Management Portal is required. Much...
  • Page 87 VAR Training Manual and Reference Guide Select the Tag Location Association and Content Location Association settings The Tag Location Association options are at the top of the Settings page. (See page 6.9 for details on Tag Location Association.) Tag Location Association options At the bottom of the page in the Advanced Settings box are the...
  • Page 88 Manage Worlds tab. You’ll see the world’s users must first sign up for the collaborator list. Nokia Point & Find Management Portal on the registration page Add a New Collaborator by typing in the Nokia Point & Find user name or email address of a registered user. http://pointandfind.nokia. com/?register...
  • Page 89 VAR Training Manual and Reference Guide Enable tagging access rights for a collaborator by selecting them from the collaborator list; then select the Author radio button and click the Update button. This collaborator now has Author access rights to tag into your world. Collaborator Access Level Collaborator...
  • Page 90 3. Select the Options menu and choose Access Management 4. Set Guest Access to Disabled 5. Enter your Nokia Point & Find account user name and password 6. Select OK to accept Now the device is enabled and ready to tag into your worlds.
  • Page 91 Only world owners and collaborators should disable Guest Access. Disabling Guest Access opens a login screen. Enter the user name and password you created when registering for the Nokia Point & Find Management Portal. Only when logged in to the Nokia Point & Find client will your collaborator rights be enabled.
  • Page 92 Chapter 7 Tagging Objects with the Nokia Point & Find Client Application Tagging objects In the Essential Preliminaries sections at the start of this chapter, you Make tagging easier selected a tagging rate of repeat or single in the Management Por- Remember, creating your direc- tal’s Settings area.
  • Page 93 VAR Training Manual and Reference Guide 2. The repeat tagging mode is now enabled on your mobile de- vice. The left softkey (and the center key) become Tag buttons for repeat tagging, and the label is in the text box. The label will be highlighted in orange if it is a pre-existing tag.
  • Page 94 Chapter 7 Tagging Objects with the Nokia Point & Find Client Application Tagging with Single Tagging Rate 1. From the starting screen of your world, point the Viewfinder at the object you want to tag... 2. Press the center key to “freeze” the image in your Viewfinder; the image size is reduced (and moved to the top left) and the text field is enabled.
  • Page 95 VAR Training Manual and Reference Guide 3. Press Tag (the left softkey) to associate the image with the label you chose from the directory (or typed in)... “Tag” left softkey 4. The tag is then uploaded to the server... 5. Repeat process (from step 1) as desired. 7.11...
  • Page 96 Chapter 7 Tagging Objects with the Nokia Point & Find Client Application Helpful pointers for tagging Tag an object multiple times from a few different angles and dis- Lighting Conditions tances – and under different lighting conditions when appropriate If an object is always in the –...

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