Advertising With Flash - Adobe 38039481 - Flash CS3 Professional User Manual

• Do you have adequate descriptions for navigating the site's structure?
• Is the SWF file content read when it is updated or refreshed?
• If you change the context of any elements on the Stage (such as a button that changes from Play to Pause), is that
change announced by the screen reader?
No official tool is available for validating SWF files, unlike HTML validation. However, some third-party tools exist
to help you validate the file. For more information on these extensions, see www.adobe.com/go/flash_extensions.

Advertising with Flash

Using recommended dimensions
Use the Interactive Advertising Bureau (IAB) guidelines to set dimensions for your Flash advertisements. The
following table lists the recommended Interactive Marketing Unit (IMU) ad formats measurements:
Type of advertisement
Wide skyscraper
Skyscraper
Half-page ad
Full banner
Half banner
Micro bar
Button 1
Button 2
Vertical banner
Square button
Leaderboard
Medium rectangle
Square pop-up
Vertical rectangle
Large rectangle
Rectangle
When you create a FLA file from a template (Select File > New, and click the Templates tab), you see many of these
sizes.
Creating SWF file advertisements
Use these guidelines when you create advertisements:
• Optimize your graphics. Make SWF file banner advertisements 15K or smaller.
Dimensions (pixels)
160 x 600
120 x 600
300 x 600
468 x 60
234 x 60
88 x 31
120 x 90
120 x 60
120 x 240
125 x 125
728 x 90
300 x 250
250 x 250
240 x 400
336 x 280
180 x 150
FLASH CS3 482
User Guide