Positioning Section; Dell™ Optiplex™ Brand Positioning - Dell OPTIPLEX 740 Reviewer's Manual

Technology and Partnership that deliver More Function, Less Friction
Business doesn't stand still. Neither does technology. However, many different
business and technology challenges can create unnecessary friction for your
organization — slowing you down and even preventing you from reaching your
strategic goals.
Dell OptiPlex desktops are designed to eliminate much of the complexity and
hassles that can get in your way. At the same time, OptiPlex delivers the
performance and usability you need to move your business forward, faster and
more efficiently
• Simplify operations by removing bottlenecks so IT can focus on higher-value
activities
• Improve productivity by helping end users get more done in less time
• Deliver Cost-effective solutions through lower lifecycle costs and a hassle-
free direct relationship
Delivering more function, less friction —at every stage of the product
• Planning - Helping you make informed IT decisions
• Acquisition - Streamlining procurement, assuring image stability
• Deployment - Simplifying image management and customization
• Active life - Delivering:
– Outstanding reliability and ease-of-management
– Rock-solid security with flexible options
– Advanced end-user productivity features
• Disposal/refresh - Providing asset recovery and recycling programs,
environmental leadership
Overview – Brand Positioning
Dell OptiPlex™ Desktops
Enabling Business Momentum
Dell OptiPlex™ desktops help:
lifecycle
*See page 47 for important information