Motorola DS9808 - Symbol - Wired Handheld Barcode Scanner Application Brief page 5

Increase credit and loyalty card applications...
for greater customer retention and revenue
With store-branded credit and loyalty cards,
retailers have an opportunity to create more
meaningful relationships with their shoppers, offer
more personal incentives and improve customer
loyalty. While these cards offer customers valuable
discounts and special deals, many customers are
reluctant to take the time to fill out the required
application at the point of sale — either out of
concern for their own busy schedule or for the long
line of impatient shoppers behind them. The DS9808
overcomes this barrier, enabling customers to sign
up for credit and loyalty cards in seconds. A quick
scan of a driver's license (or other ID card containing
personal information embedded in a PDF417 code)
instantly populates the necessary application
fields, leaving customers to simply sign a screen to
complete the application. With this technology, one
customer decreased credit card processing times by
as much as 50 percent, increasing credit applications
by 40 percent. The end result? A significant uptick in
credit and loyalty cardholders — and sales.
The DS9808's ability to decode 1D and 2D bar
codes from a mobile phone display opens a world
of new customer loyalty applications, including
mobile coupons, mobile payment and digital loyalty.
Today, store coupons can be downloaded or sent
to a mobile computer in the form of a 1D or 2D bar
code. To redeem the coupon, the customer simply
presents the mobile phone to the store associate
who scans the bar code. In addition, customers
can now obtain virtual gift cards that are housed on
their mobile phone, enabling payment with a quick
scan of the bar code from the phone display. Mobile
phones are also replacing the traditional customer
loyalty card or key fob. The bar code represents the
customer loyalty information and when scanned,
customers receive any targeted discounts or
special offers.
Streamline and reduce the cost of record keeping
Digital imaging transforms compliance requirements,
dramatically reducing time-consuming, paper-based
manual processes that add time to the checkout
process. The DS9808 offers the features and
functionality needed to automate the purchase of
controlled over-the-counter medications that require
documentation of the customer's identification.
While associates at the pharmacy register
traditionally needed to manually record a customer's
identification information and signature in a physical
logbook, the DS9808 enables retailers to meet all
the regulatory requirements with two quick scans.
4 APPLIcATIon BRIEF: DS9808 next generation hybrid presentation scanner
The first scan captures the customer's name and
identification from a PDF417 bar code on a driver's
license or other ID card. The next scan electronically
captures the customer's signature — and the ability
to recognize standard signature brackets further
streamlines the process.
In seconds, the DS9808 creates an electronic
record complete with the purchased substance,
customer information and signature. The ability to
replace physical files with electronic recordkeeping
dramatically reduces storage and administrative costs.
There is no longer a need to file mounds of paper
and maintain cabinets of paper files. Retrieving a
needed record is just a mouse-click away. And
electronic recordkeeping virtually eliminates the
opportunity for associates to misplace or lose records.
Application flexibility beyond retail
With flexible data capture options, advanced
ergonomics and industry-leading scanning
performance, the DS9808 next-generation hybrid
presentation imager delivers exceptional application
flexibility beyond the retail checkout stand. The
DS9808 can help operations increase productivity,
accuracy and efficiency in a range of applications,
including:
Transportation
With its small footprint, the DS9808 is ideal
for maximizing productivity in the tight spaces
found at the airport boarding gate and check-in
counter. By delivering record swipe speeds, the
DS9808 increases throughput during the boarding
process, helping reduce lines and facilitate on-time
departures. The DS9808's ability to read 1D and 2D
bar codes from mobile phone displays supports the
emerging application of mobile boarding passes,
which are sent to the passenger's mobile phone via
SMS or MMS. The boarding pass contains a bar
code which can be scanned by the gate attendant
or the passenger themselves during the boarding
process, further speeding check-in while enhancing
customer convenience. And at the airport, border
crossings and other checkpoints, the DS9808 rapidly
and accurately reads the PDF417 bar codes found
on driver's licenses, passports, military IDs, national
ID cards, visas and other identification documents,
enabling government agencies to instantly read,
decode and verify the identity of travelers. With a
single scan, screeners can capture and verify each
traveler's identity in the blink of an eye — helping to
improve border and traveler safety without excessive
wait times.