Motorola DS9808 - Symbol - Wired Handheld Barcode Scanner Application Brief

APPLICATION BRIEF
Deliver service with a difference at
the checkout stand with the DS9808
next-generation hybrid presentation imager
The DS9808 offers a unique
feature set:
• Innovative hybrid design for dynamic
hands-free and handheld use
• Advanced handheld ergonomics
for superior comfort in hands-free
and handheld modes
• Very small footprint to fit in the
most space constrained cash-wraps
• Extraordinary performance —
record swipe speeds on 1D and
2D bar codes
• comprehensive functionality in
a single device — 1D and 2D bar
codes, image capture, signature
capture and RFID* for outstanding
investment protection
Long wait times at the checkout stand, lost customers...
and lost revenue
In today's busy world, shoppers have high expectations, particularly when it
comes to convenience, service and speed — a 'get in and get out' mentality
often pervades the shopping experience. A 'less than stellar' customer service
experience is not easily offset, even by low prices, weekly promotions or the
best product selection. Today's customers have so many shopping choices —
from your brick and mortar competitors to online stores that are open 24 hours
a day — that they really can 'have it all', from price to service.
The checkout stand is a major choke point for many retailers. Long checkout
lines not only lead to frustrated and impatient customers, but can also reduce
customer loyalty and result in lost sales — time-pressed shoppers may simply
choose to abandon their place in line and their purchases.
While peak customer traffic and staffing problems are often blamed for long
lines, other inefficiencies can also contribute to this costly problem. Poor scanner
performance may cause cashiers to scan an item multiple times. Inflexible
scanning technology may require the bar code to be precisely aligned with the
scanner in order to capture the item information and price. Dirty or damaged bar
code labels — a common occurrence in the retail environment —
may not scan at all, forcing cashiers to page an associate for a price check. The
need to verify age for items subject to age restrictions, complete a credit or
loyalty card application, or even process a return can cause even more of a delay
at the register. Stores with oversize items may force cashiers to either leave the
register to obtain the information required to enter the purchase, or to require
customers to either lift the item onto the cash-wrap or locate or provide the
cashier with the information required to ring up the purchase. And when EAS
theft-deterrent tags are in use, cashiers need to take time to not only scan the
bar code, but also de-activate the tag.
While each of these scenarios might not add but a few seconds to the checkout
process, the combination of these constant occurrences throughout the day can
have a major impact on cashier productivity and throughput at the register.
APPLIcATIon BRIEF: DS9808 next generation hybrid presentation scanner
1
Scan bar codes and deactivate
•
EAS tags in a single swipe
• Embedded and server-based
parsing agents enable cost-
effective development and
rapid deployment of applications
that leverage the personal
information contained in
PDF417 bar codes on national
ID cards and driver's licenses
• Ability to decode 1D and 2D
bar codes from a mobile
phone display
...and delivers real value:
• Improves throughput and
customer service at the
checkout stand
• Increases associate
productivity and reduce wait
times at the checkout stand
Increases credit and loyalty
•
card application volume with
auto-population for nearly
instantaneous real-time
processing, boosting your loyal
customer base — and sales
• Reduces administrative
processing time and costs
associated with age verification
and documentation of identity
for controlled over-the-counter
pharmaceutical products
• Lowers capital and operational
costs with fewer devices to
purchase and manage
• Delivers Motorola's signature
performance and durability day
in and day out for a low total
cost of ownership