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Consumer lifestyle Consumer care focus For this product we carry out the standard consumer care package + 1) Choose: a) Clear functional description product b) FAQs 2) Buy: FAQs 3) Setup: Quick start guide 4) Use: a) What and how to refill water/humidity setting. (DFU/recipe book inbox/online) b) Consumer Feedback loop.
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Consumer lifestyle CRM strategy: Integration CRM (compelling reason for registration, in box communication, follow up upon registration) Sales introduction and IPD milestone planning Sales Volume ( k ) Month of Region introduction 2012 2013 2014 2015 China 6.345 18.199 43.142 34.389 Nov-11 PPC:...
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Consumer lifestyle Consumer touch points for consumer care In-box Web (.com / .care) China Call Center Service Centers CoNQ prediction & cost driver assumption CoNQ as % of sales: 0.81% FCR: 2.9% CPI: 17.38 EUR Call center cost as % of sales: 0.09% Consumer care package Item Detail...
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Consumer lifestyle Service Bill of Material, incl. spare parts CR - 2WK Purchasing Master data Training package diagnostics & repair Consumer experience feedback loop Consumer feedback program (Call center/Web forums) CCB v2.0 Innovation Domestic Appliances – DQD Consumer Care...
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