Nikon Action 8x40 Brochure page 8

The new RifleHunter 550 Laser Rangefinder
combines Nikon's trademark speed, accuracy
and simplicity with ID (Incline/Decline)
technology designed to give hunters the
confidence to make long-range shots—
especially in difficult situations such as
shooting up a mountainside or down into a
canyon. When used with Nikon's patented
BDC scope reticles, it becomes the ultimate
system for hunters who want to increase
their long range shooting effectiveness.
Jon Allen—
General Manager of Nikon Sport Optics