Leica M7 Brochure page 4

The essential of what a good photographer needs.
Leica M system is a masterpiece of the art of reduction. Since the very
first model, every development in the mechanical and optical systems has
been consistently focused on concentrating on the truly crucial functions.
This philosophy is what makes the Leica M the ideal tool for photo-
graphers who do not want their work to be governed by every conceivable
automatic function and feature, but want to exercise their own creativity.
Everything that has been developed and enhanced during the evolution of
the Leica M system meets a photographer's genuine needs. At Leica,
innovations are not an end in themselves – they are always the result of
numerous questions, requests and meetings between photographers
and Leica engineers. This principle of concentrating on what is essential
has made the Leica M into a unique, modern cult object, which is still
developing today.
Timeless
A Leica combines the legendary virtues of
German engineering expertise with the
results of consistent development that
respects the creativity of the photographer.
This enables us to create cameras and
lenses that inspire you to take photographs
– without making any concessions to
current trends and fads.
Conscious
Leica cameras were the basis for the
global success of 35 mm photography and
documented the most significant events
of the 20th Century. Geared towards the
crucial photographic parameters, with a
compact form and a clean and clear design,
they give the photographer focused tech-
nology for focused pictures.
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