Leupold GX-3i3 Operating Instructions Manual page 5

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In true American style, the philosophical foundation laid in our early years has served
us well as we've grown and changed over the decades. In fact, the firm's founder
established the clarity of purpose that we see at Leupold & Stevens, Inc. today:
"We solemnly promise never to let down on quality, the customer is entitled to a
square deal."
Markus Friederich "Fred" Leupold