Target Groups - Volkswagen Passat 2006 Service Training

Volkswagen Passat model year 2006
Marketing

Target groups

Technical innovations
The Passat car line addresses a high-quality target group, compared to the competitors.
Male, 35 to 45 years old
Demographic
More than 90% married,
most with 1 or 2 children
High level of education
Higher household-
net income
(approx. 3,800 €/month).
Psychographic
Middle to upper class
Quality conscious
Pragmatic
Design-oriented
Self-confident
M F T
Service Training