Using Color; Understanding Color; Types Of Color - Lexmark Optra C710 User Manual

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Using color

Your printer gives you the power to communicate in color. Color
attracts attention, commands respect, and adds value to your
printed material or information. Using color increases reader-
ship and is read more often than the same material printed in
black and white. Color can be used to motivate people and speed
the analysis of complex data. When you print on-demand color,
you save money.
Understanding
To enhance your use and understanding about color printing this
color
chapter provides information about color and how to select, use,
and adjust color for your network and desktop printing

Types of color

To be effective, the use of color needs to be planned. The reason
for this is how the human eye sees color. When light is used to
produce color, it uses three primary colors. They are Red, Green,
and Blue also known as RGB color. All printed output such as
newspapers, magazines, brochures and of course your docu-
ments use the colors Cyan, Magenta, Yellow, and Black they are
known as CMYK color. Because the colors are presented to the
human eye differently, what you see on your monitor may look
different than what you have printed. By understanding how we
see color on the screen and how we see color in printed docu-
ments, we can better plan the use of color.
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Chapter 4: Understanding color