Breakdown Of The Colour-Enabled Market - Sharp MX-5000N Sales Manual

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Breakdown of the Colour-enabled market

Perhaps not surprisingly, the lower end machines have historically dominated the market, since they offer a relatively
cheap way of introducing colour output to the office.
However, it seems that the dominant 21-30ppm segment has hit a plateau, with its strong growth coming to an end
in 2007. Surprisingly, the 1-20ppm segment is still doing well, but is not growing in terms of unit sales.
However, the 31-40ppm and 41-50ppm markets have both shown consistent growth, and are predicted to do so at
least until the end of 2008, and probably beyond.
120,000
100,000
80,000
60,000
40,000
20,000
0
2004 1H 2004 2H 2005 1H 2005 2H 2006 1H 2006 2H 2007 1H 2007 2H 2008 1H
31-40ppm
41-50ppm
31-50ppm
All Colour
The MX-5000N/01N & MX-4100N/01N may not technically fit into the 31-40ppm segment, but given that they
replace a 35ppm machine they are definitely aimed at it, and the speed of the Sharp machines should be an excellent
selling point!
The 31-40ppm market is the second-largest segment of the A3 MFP colour market, and is growing at 35% CAGR
since 2006 H1.
The 41-50ppm accounts for a much smaller percentage of the market, but is very much in its infancy, and is
therefore growing at a much faster rate .
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Breakdown of Colour Market by
Speed
1-20ppm
21-30ppm
31-40ppm
41-50ppm,
51-60ppm
61+
CAGR
2004 H1 – 2008 H2(prel)
11%
226%
50%
34%
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CAGR
2006 1H - 2008 H2(prel)
35%
91%
45%
27%
1 N S a l e s
1 N S a l e s
Source: Infosource
Source: Infosource
2008 2H
(PREL) (PREL)
% of market
2008 H2(prel)
22.59%
8.22%
30.81%
100%
G u i d e
G u i d e
8