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Contents
INTRODUCTION................................................................................................................ 2
MARKET ANALYSIS......................................................................................................... 5
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A3 Market Overall ........................................................................................................................ 5
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The Future ..................................................................................................................................... 9
PRODUCT POSITIONING ............................................................................................. 10
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Product Range Positioning......................................................................................................... 10
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Recommended MCV ................................................................................................................... 11
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SALES APPROACH ....................................................................................................... 13
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Key Features ............................................................................................................................. 14
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New Design.......................................................................................................................... 14
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Image Quality ...................................................................................................................... 15
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Usability ............................................................................................................................... 18
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Productivity.......................................................................................................................... 23
Connectivity ................................................................................................................................... 24
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Save Money ......................................................................................................................... 29
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Security ................................................................................................................................ 33
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Office Integration ................................................................................................................ 36
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Environment ........................................................................................................................ 38
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COMPETITIVE COMPARISON ..................................................................................... 42
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