Honda EU1000i Owner's Manual page 26

OPERATION
6.Pull the starter grip lightly until
you feel resistance; then pull
briskly in the direction of the
arrow as shown.
Do not allow the starter grip to
snap back against the
generator. Return it gently to
prevent damage to the starter.
7.If the choke lever was moved to
the CLOSED position to start
the engine, gradually move it to
the OPEN position as the engine
warms up.
8.If you wish to use the 
Eco-Throttle system, turn the
Eco-Throttle switch to the ON
position after the engine has
warmed up for 2 or 3 minutes.
24
STARTER GRIP

ECO-THROTTLE SWITCH
Direction to pull
CHOKE LEVER
OPEN
CLOSED
ON