Sony PMWF3L/RGB Brochure page 9

"With the Sony F3 and S-Log, we can walk into a visually gross
shooting environment and still come away with great pictures.
On more than one project, the F3 was B camera to a far more
expensive camera. It's the ultimate B camera in this context.
To many people's eyes it holds up so well. And the F3 is just a
fraction of the price.
.
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"We had one doc-style shoot in a convention center with a
disgusting pattern of old-school fluorescents. It was hideous.
But S-Log was a lifesaver. It gave us so much latitude in post
that the color became soft and quite beautiful. I had an
interview shoot for the History Channel in the sun room of the
subject's house. I only used a Joker 800 and bounced it on
him. After bringing him up in post, his face was great and the
outside was perfectly exposed.
"The combination of S-Log and the camera's color matrix
controls also enables me to nail skin tones. The result is very
organic and flattering. In fact, S-Log continues to give me
happy surprises. Shots that maybe looked okay on the day
end up looking fantastic in post. It's such a benefit to have
that much image fidelity and latitude to work with."
"
S-Log has saved
our butts more times
"
than I can say.
—Ed David, DP
for TV commercials,
branded entertainment and
documentaries
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