Sony PMWF3L/RGB Brochure page 2

Our paintbrush. Your pictures.
A motion picture camera cannot entertain, enlighten or engage an audience until a
cinematographer puts it to work. In this respect, the Sony
camcorder has been exceedingly fortunate. Brilliant artists have used the F3 to create
beautiful pictures in a full range of productions. These include everything from theatrical
features to concert videos, TV commercials, news, reality TV, natural history and corporate.
Why the F3? Because it's affordable, knocking down barriers and making 10-bit Super 35mm
cinematography accessible to more DPs. Because it's compatible, accepting the entire
ecosystem of PL mount lenses, Sony cinema lenses using the camera's native FZ mount
and other lenses via third-party FZ mount adaptors. Incredible low light performance with
the latitude of 10-bit S-Log and the precision of 4:2:2 and uncompressed 4:4:4 RGB output.
Previously optional, 10-bit S-Log and 4:4:4 are now standard capabilities.
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PMW-F3 Super 35mm digital
®
The F3 is also a purebred Sony CineAlta™ camera, embodying the CineAlta heritage that
began with the world's first 24p HD camcorder, the Sony F900. CineAlta products have helped
create feature films that grossed over $13 billion, not to mention episodic TV that dominates the
primetime schedule. The F3 fully reflects Sony's expertise in optics, image sensors, digital signal
processors, digital encoding and professional-grade workflows. And the F3 comes from the same
factory as the F35 and F65, cameras famous in high-end cinematography.
In just a few short months, the Sony PMW-F3 has made some amazing pictures.
Imagine what it can do for you.
Clockwise from top left: Alister Chapman helped
capture Simon Le Bon of Duran Duran in concert
at the Manchester Arena; Billy Zane stars in "The
Ghost of Goodnight Lane," directed by Alin Bijan;
Dennis Dillon used the F3 to cover the Royal
Wedding at Westminster Abbey; Zach Zamboni with
Anthony Bourdain and Erik Shirai in Singapore for
"The Layover;" Xiao Zheng in "The Princess and the
Clown" directed by Andrew Jeric, MFA candidate at
the USC School of Cinematic Arts.
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