Xerox 2000 Owner's Manual page 82

Key benefits of digital colour printing
Newsletters
Typical vertical application name
Decision making role
Key benefits of digital colour printing
DocuColor 2000 series design guide
7 - 4
• Increase sales
• Grow business, revenue and profits
• Gain competitive advantage
• Build brand identity/recognition
• Improve response with targeted marketing
based on season, ethnic, demographic,
economic, geographic areas
• Improve subscriber compliance and wellness
• Improve response with targeted marketing
based on buying preferences
• Facilitate micro-marketing
• Build customer loyalty
• Accelerate competitive response
• Reduce inventory/obsolescence
• Enable JIT delivery of print
• Reduce costs/contain costs
• Lower short run costs
• Provide multi-lingual material to improve
response
• Ease registration requirements
• Departmental
• Human resource
• Board of directors
• Subscriber
• Marketing communications
• Corporate communications
• Human resources
• Consumer relations
• Graphic arts
• Organise and classify information
• Accelerate competitive response
• Foster consumer education and awareness
• Develop rapid response to regulations
• Reduce costs/contain costs
• Improve quality