FujiFilm FinePix S5700 Owner's Manual page 167

White Balance
Whatever the kind of the light, the human eye adapts to it so that a white object still looks white. On the other hand, devices
such as digital cameras see a white subject as white by first adjusting the color balance to suit the color of the ambient light
around the subject. This adjustment is called matching the white balance.
Exii,;int
Exif Print Format is a newly revised digital camera file format that contains a variety of shooting information for optimal printing.
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