Related Manuals for Motorola V.3688
Summary of Contents for Motorola V.3688
- Page 1 V.small V.light V.desirable ... and now V.colours...
- Page 2 Introducing the Motorola V.3688 in two new colours...
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Page 3: Express Yourself
Express Yourself ¥ Now exists in three distinctive and ¥ 1999 Motorola Quantitative Research showed the new colours unique colours: - Black to be: - Classy - Radar Blue - Titanium - Smart - Bright - Eye-catching - Modern... - Page 4 The Story So Far ¥ V. series launched in March 1999 in EMEA as the smallest and lightest GSM Dual-band phone in the world ¥ Black colour well received by consumers ¥ Launched with heavyweight pan- EMEA advertising ¥ Supported by dedicated PR and promotional material ¥...
- Page 5 The Brand Promise ¥ Show your world that youÕve made it...
- Page 6 The Brand Character Ð Stylish Ð Outgoing Ð Trend-setting...
- Page 7 Target Consumer ¥ Those who seek products that will help them feel important within their group ¥ Those who like to have fun by keeping in touch with their friends ¥ These consumers choose products with badge value to convey an image of success ¥...
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Page 8: Key Benefits
Key Benefits ¥ Functional Ð One of the smallest and lightest phones in the world Ð Ease of use, portability Ð External badge ¥ Emotional Ð ÒLook at MeÓ: Tells everyone that I have style Ð Colour for colourful me Ð... -
Page 9: Product Features
Product Features ¥ Amazingly small and colourful ¥ SMS (Short Message Service) capable ¥ VibraCallª alert ¥ Optimaxª full graphics ¥ Hands-free headset accessory ¥ New mini Rae charger ¥ Increased talktime and standby time due to new 600 mAh LiIon battery as standard... -
Page 10: Quick Reference Guide
Quick Reference Guide Basic Operation Quick Access Interface Store to Phone book... - Page 11 Quick Reference Guide Memory Dialling...
- Page 12 Quick Reference Guide Special Features Control Power ¥ Customisable Quick Access Menu ¥ Superb battery performance - Place nine of your most frequently Each phone is capable of several hours used features in your own personal conversation or several days standby, menu so that they can be accessed but is still small and light.
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Page 13: Special Features
Quick Reference Guide Special Features Discretion ¥ VibraCallª - In locations where ¥ Wearable Holster - Wear your phone in you donÕt want your phone to ring, or a stylish holster on your belt. It is small which are too noisy to hear your phone enough and light enough to keep with ring, your phone can vibrate to alert you almost anyway. - Page 14 Quick Reference Guide Special Features Personalityª ¥ Unique to Motorola. Personality ª allows you to personalise the way you use your phone - for example, different ringer tones, a phone book and network selection preferences - all presented with clarity and simplicity, identifiable with an symbol.
- Page 15 Accessories Chargers In-car Car Kits Accessories Hands-free Accessories Smart Handset Carry Solutions Data Solutions Mini Travel Charger with Euro Plug In-car Phone Professional DSP CHA9050 Charger VR Hands-free With UK Plug CLA9000 Car Kit CHA9060 HFK9450A Portable Smart Handset for Mini Desktop Hands-free Kit Charger Base...
- Page 16 New Packaging ¥ KAG TO DROP IN VISUALS UPON APPROVAL...
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Page 17: After Sales Service
After Sales Service ¥ General consumer helplines for pre & post sales enquiries (same No. as cellular & paging) ¥ 12 months warranty ¥ Helpline for advice on service policy... - Page 18 An Integrated Pan EMEA Advertising, PR and POS Campaign ¥ 30 second TV Commercial available to all markets from September ¥ New Print campaign featuring designs from Mathew Williamson (leading fashion designer) from October ¥ Specific market media (e.g. Use of buses during London Fashion week) ¥...
- Page 19 Summary - Launch Plan ¥ Launch of 2 new colours ¥ New logo and graphic that builds on style and brand character of stylish, outgoing and trend setting ¥ New TV and Print campaign supported by heavyweight PR, POS and merchandising ¥...
- Page 20 V.small V.light V.desirable V.colours...