The Competition - Sharp MX-3610N Sales Manual

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 The Competition
The chart below shows the market share by brand in 25-36 cpm, which is the market for MX-3610N / MX-3110N /
MX-2610N.
This category is mainly occupied by 3 brands, which are Ricoh (24.7%), Konica Minolta (17.9%) and Canon (14.2%).
th
Xerox is behind in 4 place with 9.2%, Kyocera is 5
RICOH
KYOCERA
TOSHIBA
Ricoh has 2 good models in this category, which are the MPC2800 and MPC3300. Since Ricoh launched current
colour line-up, they are quite successful in the colour category with good features and aggressive price.
Canon is now attacking the colour area with their new iR-Advance series. iR-Advance C5030i (30 cpm) and C5035i
(35 cpm) are placed in good ranking, Canon seems to make a good start with their new line-up.
Konica Minolta also has 2 models in this category, which are bizhub C280 and C360.
Commonly, these 3 brands all have good capable colour machines with consistency.
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Market Share by brand in colour 25 - 36 cpm category
KONICA MINOLTA
SHARP
HP
Brand
RICOH Aficio MP C2800 AD
KONICA M bizhub C280
CANON iR Advance C 5030i
KYOCERA TASKalfa 250 Ci
KONICA M bizhub C360
XEROX WorkCentre 7435
RICOH Aficio MP C3300 AD
SHARP MX 2600 N
CANON iR Advance C 5035i
XEROX WorkCentre 7428
Others
TOTAL
1 0 N S a l e s G u i d e
1 0 N S a l e s G u i d e
th
place with 8.2% and Sharp is 6
CANON
OKI
Others
Model
th
place with 5.9% share.
Source: Infosource
XEROX
TRIUMPH-ADLER
Units Share
25,728 12.3%
23,860 11.4%
15,051 7.2%
14,207 6.8%
13,290 6.4%
12,426 6.0%
10,242 4.9%
8,671 4.2%
7,141 3.4%
5,758 2.8%
72,348 34.7%
208,722 100.0%
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