Related Manuals for Polaroid 690 SLR
Summary of Contents for Polaroid 690 SLR
- Page 1 Product Information Manual Polaroid 690 SLR Instant Camera discontinued p r o d u c t video October 1996 Polaroid Corporation Customer Care Center Technical Services 201 Burlington Road Bedford MA 01730...
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Page 2: Table Of Contents
Product Information Polaroid Table of contents Product Name......................3 Product Description ....................3 Pricing/PID Numbers - Camera and Accessories ............3 Marketing strategy....................4 Forecast for Fourth Quarter 1996 ................4 Camera Components....................5 Features ........................6 Benefits........................7 Specifications......................8 Applications...................... -
Page 3: Product Name
Product Name Polaroid 690 SLR Instant Camera Product Description The Polaroid 690 Camera is the high-end Polaroid single-lens reflex camera, offering commercial, professional and consumer photo hobbyists the ultimate in 600 instant photography. This model is an updated version of the Model 680. -
Page 4: Marketing Strategy
Marketing strategy Marketing strategy is to position the 690 as the world’s finest single-lens reflex instant camera; the camera of choice for high- volume users of Polaroid film. The camera will be available through high-end photographic retailers. Media plan: • Advertise in photographic trade and hobby magazines. -
Page 5: Camera Components
Product Information Polaroid Camera Components a. Built-in electronic flash b. Transducer c. Manual focus switch d. Manual focus wheel e. Shutter button Automatic variable speed/aperture shutter system g. Four element glass lens h. Distance scale Film exit slot Film door k. -
Page 6: Features
Product Information Polaroid Features • AutoFocus Split second 127-zone sonar AutoFocus from as close as 10.4 inches to infinity. • Automatic variable speed/aperture shutter system (speeds range from 1/180 of a second to 5 seconds or more; apertures from f/8 to f/90 •... -
Page 7: Benefits
Polaroid Benefits Flash and camera are powered by the high-energy battery that is built into every pack of Polaroid 600 film. Eliminates the concern of unexpected battery drain. Automatic flash positioning ensures proper illumination throughout the flash range; eliminates complicated exposure adjustments. -
Page 8: Specifications
Product Information Polaroid Specifications DATA SHEET Film Type 600 color film Size 25.2 (L) x 10.7 (W) x 4.1 (H) Folded inches 9.94 (L) x 4.20 (W) x 1.63 (H) 17.8 (L) x 10.7 (W) x 15.0 (H) Open inches 7.00 (L) x 4.20 (W) x 5.13 (H) 0.79 kg (1.75lb) -
Page 9: Applications
Product Information Polaroid Applications The Model 690 camera is designed for professional photographers and photo hobbyists. It’s ideal for business imaging activities such as documentation and verification. Possible applications include: Medical, law enforcement, manufacturing, quality control, real estate, and insurance. - Page 10 Product Information Polaroid Operating Tips (continued) Previewing the subject To preview, lightly press the shutter button and hold it there. The lens will spin and bring the subject into sharp focus. If you press the shutter button too hard you will accidentally take a picture.
- Page 11 Product Information Polaroid Operating Tips (continued) Close-ups To take a picture at the closest possible distance, move in closer to the subject than 10.4 inches (26cm). Look through the viewfinder and lightly press the shutter to set the lens. Move the camera back until the subject is in sharp focus, then take the picture.
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Page 12: Potential Operator Errors
Product Information Polaroid Potential Operator Errors Symptom Cause Remedy Foggy, misty Camera lens dirty Breathe on the lens and wipe gently pictures, or flares in with a clean, soft tissue pictures Lens surface light struck Avoid aiming camera into sun... -
Page 13: Product Information
Product Information Polaroid Potential Operator Errors (continued) Symptom Cause Remedy Picture too dark Indoors without flash Make sure the flash is ON for indoor pictures Light level of scene too low Always use flash when taking pictures on dark, cloudy days, or at night... -
Page 14: Warranty
Warranty If this camera proves defective within five years of the original purchase date, Polaroid will repair it or, at its option, replace it free of charge with a camera of the same equivalent model. Polaroid will make no charge for labor, service or parts. To verify the warranty period, the customer should keep the sales slip or other proof of the purchase date. -
Page 15: Questions And Answers
Questions and Answers Q. What is the warranty policy for the camera? A. Polaroid offers a warranty of five years from the original purchase date. Proof of purchase is required. Q. What is the focus distance of the camera lens? A. - Page 16 Product Information Polaroid Questions and Answers (continued) Q. How long does it take for the flash to recharge? A. Approximately 4.5 seconds. Q. What is the aperture and shutter speed range? A. With the automatic variable speed/aperture shutter system apertures range from f/8 to f/90 and shutter speeds range from 1/180 of a second to 5 seconds.
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