Development Background; Development Objectives; Product Concept - Canon PowrShot G5 Service Manual

1 Development Background

1-1 Development Objectives

The PowerShot G series was developed for providing virtually the same performance as a single-lens
reflex camera in a compact camera, and it has received resounding support from artistically-oriented
advanced amateurs looking for picture quality and functionality.
The PowerShot G3, which went on sale in the fall of 2002, was a product designed as the flagship
model of the PowerShot series by incorporating enhancements in picture quality and functionality
such as a 4x zoom lens, Digital Imaging Processor (DIGIC), and second-curtain synchronization. Fur-
thermore, we plan to introduce a new 5-megapixel CCD into this product design for launching a new
PowerShot G5 model with higher image quality in the PowerShot G series in the summer of 2003.

1-2 Product Concept

As the top model in the PowerShot G3 series, the PowerShot G5 aims to be top class in all major aspects of
camera performance - picture quality, functions, and appearance. The PowerShot G5 will carry the functions
and design of the PowerShot G3, but will sport a black body and replace the CCD with one having
approximately five million effective pixels in the camera unit.
1-1