Sony PMWF3L/RGB Brochure page 19

"
The F3 is a game-
changer. It really levels
"
the playing field.
—Matthew Cherry, Director,
"The Last Fall"
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"I entered the NFL as an undrafted free agent and was out
after three years. It turns out that's the average pro football
career. After moving over to film production and directing
some music videos, I wanted to make a movie about my
NFL experience. But I didn't have studio backing. I reached
into my own pocket, did some online crowdfunding and
eventually got the support of another ex-player. That's how
'The Last Fall' came to be.
"I wanted it to look like any other movie you'd see on a
Friday night. But I didn't have a studio budget. The project
never would have happened without the Sony F3. It's a
game-changer, a camera that really levels the playing field.
Now you don't need a million dollars to make your movie.
"We had a two ton package—small enough to fit in the
van. There were three people on the camera crew, plus
three on lighting and grip. Over the course of 15 days, we
shot motion control, time lapse, techno crane, handheld,
in cars, you name it. The size and weight of the F3 really
helped us make our days. For the entire shoot we had no
camera issues. None. At initial screenings, people have been
amazed. And we're on our way. 'The Last Fall' premiered last
month at SXSW and we're in negotiations for distribution."
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