Sony PMWF3L/RGB Brochure page 17

"
The most popular
camera we've
"
ever had.
—Douglas Wellman,
Assistant Dean,
USC School of Cinematic Arts
Director of photography David Aristizabal (left), director Tyrell Lloyd
(center) and sound recorder Mark Manallo (rear) on the set at USC,
with Sony F3s on a 3D FilmFactory rig.
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"I've been here long enough to remember when digital was
a sign of Satan. We had a program where students learned
the fundamentals on 8mm, then moved up to 16 and 35. But
we've been all-digital for years now. Until recently, the F900
was our top camera. Now it's the F3.
"Everybody loves this camera. The quality of the image is
absolutely marvelous. I remember going to a thesis shoot
and looking at the monitor. The scene was in a basement:
all grays and deep shadows. But with the F3, the DP
captured it all.
"The F3 is so sensitive you don't need to take the whole
studio out with you. For thesis films, students have the
opportunity to rent high-end 35mm and HD camera
packages, but most of them come with multiple boxes
of accessories. With the Sony F3, it's just two or three. The
F3 gives us the flexibility of interchangeable lenses, the
teaching advantages of full manual operation, Super 35
depth of field and tremendous latitude with S-Log. The F3
must be the most popular camera we've ever had. I can't
keep them on the shelf."
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