Shure V-15 Type III Manual page 6

the
sound
of
the V-1
ti Tane
TT!
The sound of the Type Ill, paradoxically, is due in no small part to an
absence of a sound of its own. Its sound is so neutral and coloration-
free that your finest recordings can be reproduced precisely as they
were recorded, without emphasis or de-emphasis. In no way does i t
interpose itself upon the music. It transmits only the signals i t finds
in the record grooves, adding nothing, subtracting nothing. The
resultant sound is neither "sweet," nor "bright," nor "brilliant"
. . .
i t is the sound of the recording itself!
A
Hearable Difference!
Exhaustive listening tests utilizing a truly eclectic selection of record-
ings and playback equipment have demonstrated conclusively that the
V-15 Type Ill makes a distinct, clearly audible difference in the sound
of modern recordings. In extended listening, the uncolored neutral
timbre and tonality of the Type Ill results in a remarkable listening
experience in which complex melodic lines from every conceivable
kind of music-from baroque to rock-utilizing a wide variety of
recording techniques are delineated with a startling and hitherto
unheard clarity.
The V-15 Type Ill re-creates your recordings with clarity and truth.
6