General Terms Related To Guitars - Gibson Graphic Standard Style Guide Manual

GENERAL TERMS RELATED TO GUITARS

Body styles
DO NOT capitalize. Use hyphens only as used in the
examples:
hollowbody
semi-hollowbody
flat-top
archtop
solidbody
Woods and metals
Use lower case. DO NOT capitalize maple, mahogany,
gold, chrome, etc., except for trade names, such as
Korina, Chromyte, etc.
Finishes
Use upper case (capitalize): Tobacco Sunburst,
Fire Burst, etc.
Quotation marks vs. apostrophes
Years: '59, NOT '59
Inches and feet. Use straight marks (use Insert/Symbols
on PC). Example: 16" wide, NOT 16" wide.
Corporate names
Gibson Guitar Corp. or Gibson Guitar.
Guitar Corporation.
Baldwin Piano, Inc. or Baldwin Piano.
Piano Company or Baldwin Piano and Organ Co.
DO NOT use GMI or Gibson Musical Instruments.
Names of divisions
Gibson USA
Gibson Custom, Art & Historic or Gibson Custom Shop
Gibson Acoustic, NOT Gibson Montana
Gibson Original, NOT OAI
Prestige Brands (Valley Arts, Tobias, Slingerland)
Gibson Gear, NOT Strings & Accessories or Strings & Original Equipment
Gibson Pro Audio (Stanton DJ, Cerwin Vega, KRK)
Onkyo
Epiphone or the Epiphone Company
Tagline
The following tagline maybe used for Baldwin, Epiphone and all
non-Gibson brands: "Part of the Gibson Family of Brands"
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NOT Gibson Guitars or Gibson
NOT Baldwin Pianos, Baldwin
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