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Summary of Contents for Gibson Graphic Standard Style Guide
- Page 1 Graphic Standard Style Guide...
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Page 2: Table Of Contents
GIBSON GRAPHIC STANDARD STYLE GUIDE Table Of Contents Introduction and General Standards......................Logo Guidelines............................Size and Space Requirements........................Color Specifications............................. Color Usage..............................Accent Color Usage............................. Typographic Standards..........................Corporate Stationary Guidelines........................8 - 20 Special Applications………………………………………………………………………………………………………… Trademark Registration……………………………………………………………………………………………………… INTRODUCTION AND GENERAL STANDARDS: USE OF THIS MANUAL... -
Page 3: Introduction And General Standards
Possession of this Graphic Standards Style Guide does not relieve the holder from the responsibility of obtaining corporate approval. Items of any kind that bear a Gibson logo may not be produced prior to approval by the Creative Services Department at creativeservices@gibson.com. -
Page 4: Logo Guidelines
“Mother-of-Pearl” logo application on a white background. This logo must be used on a dark background. The Gibson corporate logo guidelines apply whether the logo is reproduced in color, reversed to white or in black only. In addition, the relative size proportions and positioning of these logo elements must always remain constant. -
Page 5: Size And Space Requirements
The clear space must equal 1/2 (or more) of the height of the Gibson logo. Never allow any C L E A R S P A C E other elements within the clear space. -
Page 6: Color Specifications
COLOR SPECIFICATIONS Primary Colors One-Color Logo The Gibson color palette consists of primarily of Black and White with the option of a Pantone ® Black four color process “Mother-of-Pearl” background fill to be used for special applications for emphasis. It must never be reproduced on a background of White. “Mother-of-Pearl”... -
Page 7: Color Usage
STANDARD COLOR USAGE The Gibson logo may be used in three standard color formats: • Black only • White reverse out of Black background • Four-Color “Mother-of-Pearl” version. No other colors are acceptable. One-Color Logo Reverse To White Logo Four-Color Process Logo... -
Page 8: Accent Color Usage
In cases where standard logo color choices cannot be employed in production techniques such as stamping, embossing or other types of imprints, accent colors are permissible. The Gibson logo may be used as a one-color imprint in PANTONE ® 871 Metallic Gold or PANTONE ®... -
Page 9: Typographic Standards
The typefaces shown to the right are the only acceptable 1234567890 1234567890 typefaces for use in producing Gibson corporate print materials. The following general guidelines should be applied when producing Gibson corporate print materials: TRADE GOTHIC BOLD ITALIC TRADE GOTHIC CONDENSED ITALIC... -
Page 10: Corporate Stationary Guidelines
Gibson corporate stationeries. Please follow all guides closely and contact our Creative Services Department with any queries at creativeservices@gibson.com. A template has been developed for use in MS Word and is available on the “my.gibson.com” website for use in preparing letters and other correspondence. - Page 11 GIBSON STATIONERY GUIDELINES Gibson Corporate Letterhead The following are visual guides constructing artwork for the Gibson corporate letterhead. Please follow all guides closely and contact our Creative Services Department with any questions. PAPER STOCK Strathmore Writing, Ultimate White, wove finish...
- Page 12 " x 1 " to www.gibson.com/press. File name is listed as Gibson_White.eps Centered in the Address block is type set in Trade Gothic, 6.7 point, with 19 point leading.
- Page 13 GIBSON STATIONERY GUIDELINES Gibson Corporate Standard No.10 Envelope The following are visual guides to constructing artwork for the Gibson corporate no. 10 envelope. Please follow all guides closely and contact our Creative Department with any questions. PAPER STOCK Strathmore Writing, Ultimate White, wove finish 24# Standard no.
- Page 14 Reverse white Gibson logo size is " x " as shown by the dotted line and centers within the black logo encasement box. Logo file can be found by going to www.gibson.com/press. File name is listed as Gibson_White.eps creativeservices@gibson.com...
- Page 15 GIBSON STATIONERY GUIDELINES Gibson Corporate No. 10 Window Envelope The following are visual guides constructing artwork for the Gibson corporate letterhead. Please follow all guides closely and contact our Creative Services Department with any questions. PAPER STOCK White bond stock TRIM SIZE 9.5"...
- Page 16 19 point leading, with 8 point kerning. Reverse white Gibson logo size is " x " as shown by the dotted line and centers within the black logo encasement box. Logo file can be found by going to www.gibson.com/press. File name is listed as Gibson_White.eps creativeservices@gibson.com...
- Page 17 GIBSON STATIONERY GUIDELINES Gibson Corporate Oversized Mailing Envelope The following are visual guides constructing artwork for the Gibson corporate letterhead. Please follow all guides closely and contact our Creative Services Department with any questions. PAPER STOCK White bond stock TRIM SIZE 13"...
- Page 18 " as shown by the dotted line and centers within the black Rule line represents a 13" x 10" mailing envelope. logo encasement box. Logo file can be found by going to www.gibson.com/press. File name is listed as Gibson_White.eps Logo Size 1"...
- Page 19 GIBSON STATIONERY GUIDELINES Gibson Corporate Business Card The following are visual guides to constructing artwork for the Gibson corporate business cards. Please follow all guides closely and contact our Creative Department with any questions. PAPER STOCK Blue-White Utopia Matte #100 Cover TRIM SIZE 3.5"...
- Page 20 " from the top edge of the paper to the bottom of Product Development/Operation the first line of the address block. Reverse white Gibson logo size is " x " as shown by the dotted line Name is type set in Trade Gothic Bold Condensed, 7.8 point...
- Page 21 GIBSON STATIONERY GUIDELINES Gibson Corporate Mailing Labels The following are visual guides constructing artwork for the Gibson corporate letterhead. Please follow all guides closely and contact our Creative Services Department with any questions. PAPER STOCK White “crack n peel” matte finish label stock TRIM SIZE 4"...
- Page 22 Reverse white Gibson logo size is " x " as shown by the dotted line and centers within the black logo encasement box. Logo file can be found by going to www.gibson.com/press. File name is listed as Gibson_White.eps creativeservices@gibson.com...
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Page 23: Special Applications
SPECIAL APPLICATIONS Promotional Items The Gibson logo may be applied to advertising specialities, promotional items, and leisure wear following the guidelines set forth in this style guide. If you are unable to make the application using these parameters, contact the Creative Services Department at creativeservices@gibson.com. Special art may have to be used in cases such as embroidery and other unique processes and may be obtained by contacting Creative Services at creativeservices@gibson.com. -
Page 24: Trademark Registration
® TRADEMARK REGISTRATION Attach the circled-R trademark registration mark on the first or most prominent usage of these Gibson and Baldwin trademarks. DO NOT attach the trademark registration symbol to any terms that are not on this list, even if the symbol has been used in previously published literature. -
Page 25: General Terms Related To Guitars
Woods and metals Gibson USA Use lower case. DO NOT capitalize maple, mahogany, Gibson Custom, Art & Historic or Gibson Custom Shop gold, chrome, etc., except for trade names, such as Gibson Acoustic, Gibson Montana Korina, Chromyte, etc. Gibson Original,...
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