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Marketing Strategy and Mix Recommendations
Marketing Strategy Key Points:
•
The Ford Edge continues to infuse energy into the Ford brand through its bold design and
flexibility, sporty handling and energetic performance.
•
The Edge will appeal to customers seeking a capable vehicle with package flexibility that
does not sacrifice style and performance.
•
Great new features for 2008MY including a Limited series, SYNC
communications & 20" wheels.
Key Selling Points:
•
Bold Design: bold chrome grill, dual exhaust and sporty, confident stance
⎯ Standard 17" and available 18", 20" Wheels with eye-catching designs
⎯ Textured aluminum & chrome accents, contrast seat stitching on available
leather-trimmed seats and two tone door panels
⎯ Class exclusive two panel Panoramic Vista Roof™ with dual power shades
•
Available luxury technology: SYNC
Navigation System, SIRIUS® satellite radio, rear DVD entertainment system and
MP3/Audio input jack (standard)
•
Flexibility: available fold-flat passenger and standard 2nd row fold flat seats with an
available EasyFold™ 2nd row release switch in cargo area
•
Sporty Handling: Independent multilink suspension designed to deliver responsive,
confident handling
•
Energetic Performance: All-new 3.5L Duratec 35 V6 engine with 265hp and 250 lb-ft of
torque
•
Standard Ford Safety: AdvanceTrac® with RSC® (Roll Stability Control), Safety
Canopy™, and Side Impact Airbags
Recommended Mix:
Drivetrain
AWD
FWD
Engine Type
3.5L V6 Duratec 35 Engine
6-Speed Auto Transmission
Key Packages
Convenience Group
Premium Package
Seating Flexibility Package
Key Options
18" Painted Aluminum Wheel
18" Premium Painted Aluminum Wheel
18" Premium Chrome Clad Wheel
20" Premium Chrome Clad Wheel
Audiophile Sound System with CDX6 & 9
Speakers & Steering Wheel Controls
TM
Panoramic Vista Roof
Power Liftgate
Rear Entertainment System, DVD
Reverse Sensing System
®
SIRIUS
Satellite Radio with 6 Month Sub.
TM
SYNC
voice activated hands free system
Tricoat Paint
Voice Activated DVD Navigation System
*** Rates above represent full model year projections.
07/12/07
2008MY
Vehicle Line:
EDGE
TM
hands free communication, Voice Activated DVD
SE
25%
45%
55%
100%
100%
55%
—
—
35%
—
—
—
—
—
—
—
15%
15%
25%
—
—
TM
hands-free
Retail Mix***
SEL
Limited
43%
32%
50%
55%
50%**
45%
100%
100%
100%
100%
100%
100%
25%
100%
29%
100%
—
—
30%
—
62%
40%
—
60%
35%
100%
40%
40%
20%
20%
10%
10%
30%
100%
30%
30%
45%
100%
11%
11%
16%
16%
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Related Manuals for Ford EDGE 2008MY
Summary of Contents for Ford EDGE 2008MY
- Page 1 Marketing Strategy and Mix Recommendations Marketing Strategy Key Points: • The Ford Edge continues to infuse energy into the Ford brand through its bold design and flexibility, sporty handling and energetic performance. • The Edge will appeal to customers seeking a capable vehicle with package flexibility that does not sacrifice style and performance.
- Page 2 Please see Standard Equipment pages for more details. Product Features Availability Features, options and package content subject to change. Please check www.fmcdealer.com or Dealer eStore for the most current information. = New for this model year - 1 - Ford Division...
-
Page 3: Standard Equipment
2008 EDGE 07/12/07 STANDARD EQUIPMENT The following items are standard on every all-new 2008MY Ford Edge: POWERTRAIN/FUNCTIONAL INTERIOR (Continued) • Axle ratio – final drive ratio 3.16 FWD/AWD • Map pockets • Brakes – 4-wheel Anti-lock Braking System (ABS) ⎯ Front seat back driver & passenger •... - Page 4 60/40 bench seats – unique cloth trim with center seat fold-down ● armrest with 2 cupholders Leather-trimmed 2 row 60/40 bench seats with center seat fold-down armrest ● with 2 cupholders = New for this model year ● = Available - 3 - Ford Division...
- Page 5 SEL (64F) (64R) Optional on SEL (64P) 18" Premium Aluminum 20" Premium Aluminum Chrome-Clad Wheels Chrome-Clad Wheels Optional on SEL, Optional on Limited Standard on Limited (64G) (647) = New for this model year - 4 - Ford Division...
-
Page 6: Key Options
P245/50R20 A/S BSW tire) FLEET ONLY OPTIONS (w/valid FIN code) Daytime Running Lights Engine Block Heater = New for this model year. S = Standard, O = Optional, P = Packaged Option, F = Fleet Option - 5 - Ford Division... - Page 7 Light Ice Blue Metallic — • • Creme Brulee Clearcoat — • • • White Sand Tri-coat • • • Black Clearcoat • • • Vapor Silver Metallic = New for this model year • = Available - 6 - Ford Division...
- Page 8 • Leather-trimmed front row & 2 row seats • Second row EasyFold remote seat release Premium Package & Seating Flexibility Package are not available together on SEL. For both packages order a Limited. = New for this model year - 7 - Ford Division...
-
Page 9: Fuel Economy
69.6 Cargo Capacity (cu. ft.) (behind 2 row) 32.1 Fuel Capacity (gal.) (FWD/AWD) 19/20 Passenger Volume (cu. ft.) (front/2 row) 55.5/52.8 Total Interior Volume (w/o Vista Roof 140.5 = New for this model year - 8 - Ford Division...