Buick RIVIERA 1993 Manual page 6

Walter Murr and Thomas Buick
William C . (Billy) Durant
At the 1905, New York
Auto Show, Durant took
orders for 1,000 Buicks
'
before the company had
built 40. On Buick's
success, Durant created a
holding company,
September 16, 1908. He
called it General Motors.