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Sony Redefines Your Camera
BIONZ™ Imaging Processor –
High-performance lenses
power unleashed
that show it all
Enormous amounts of data transformed into
The silky softness of a baby's cheek or delicate
images of sublime beauty in the blink of an eye.
gleam of sunlight streaming through the trees – all
Sony's powerful "BIONZ" image processor does
the wonders of the world revealed through the eye
all this and more.
of the lens.
The result of years of accumulated expertise in
As a manufacturer of superbly crafted products,
semiconductor R&D, this lightning quick processor
Sony equips its cameras with only the finest lens,
reproduces all the delicate nuances of the original
empowering you to record life's precious
scene in images remarkably free of distracting
moments as you find them. We now offer two
noise, even at high ISO settings. "BIONZ" also
lens lineups that share the same outstanding
allows for fast, precise auto focus, auto exposure
performance – Sony's own "G" Lens series which
and white balance adjustments, as well as Sony's
represents the pinnacle of our design philosophy
intelligent Dynamic Range Optimiser (DRO), which
and commitment to quality, and a special series
optimises exposure and colour reproduction
developed jointly with the esteemed German
based on the shooting environment. Capture
manufacturer of precision optics, Carl Zeiss.
the best moments at sporting events, children's
activities, and other fast-moving situations with
All these lenses are subjected to stringent quality
complete ease and clarity.
control measures and optimised to eliminate
virtually all aberrations. From the bright feathers of
Sony's advanced semiconductor technology.
a bird to the most subtle facial expressions, you
Brilliant, lifelike images are now yours for the
can now capture every incredible detail like never
taking.
before. Whichever Sony lens you choose, you can
be assured of the highest quality to satisfy nearly
any shooting requirement.
The image sensor,
where quality begins
In the beginning, there was light. And at the heart
of every Cyber-shot digital still camera, it is the
image sensor that collects the light that eventually
becomes your creation.
Since the appearance of the first CCD (Charge
Coupled Device) in 1978, Sony has been
developing its own image sensors, culminating in
the release of the "Exmor" CMOS (Complementary
Metal Oxide Semiconductor) sensor in 2007. This
highly efficient low-voltage sensor produces
images with virtually no vertical striping and vastly
reduced image noise. And it's remarkably fast too,
making possible burst shooting in Sony digital
SLRs and rapid high-resolution imaging in Sony
HD Handycam
camcorders.
®
"Exmor" reveals details that amaze and rich
tonality that takes your breath away. Incorporating
Sony's
proprietary
on-chip
column
A/D
conversion, "Exmor" delivers results with markedly
decreased noise and contributes to rapid image
data processing. Leveraging on the "Exmor"
advantage is the compact "Exmor R" sensor
which
utilises
back-illuminated
technology
to nearly double sensor sensitivity for clearer
low-light recordings such as a romantic candlelit
dinner or a starlight-bathed landscape.
C Y B E R - S H O T W - S E R I E S
C O M P A C T A N D C H I C . S T Y L I S H A N D S L E E K .
DSC-W380 / W350 / W320
Sony
DSC-W380
DSC-W350
5X
720p
24mm
14.1
Optical
HD Movie
Wide Angle
Mega Pixels
Zoom
Recording
DSC-W320

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Table of Contents

   Also See for Sony Cybershot,Cyber-shot DSC-W380

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   Summary of Contents for Sony Cybershot,Cyber-shot DSC-W380

  • Page 1 The result of years of accumulated expertise in As a manufacturer of superbly crafted products, semiconductor R&D, this lightning quick processor Sony equips its cameras with only the finest lens, reproduces all the delicate nuances of the original empowering you to record life’s precious scene in images remarkably free of distracting moments as you find them.
  • Page 2 The Cyber-shot W380 is equipped with the powerful super wide-angle 24mm fast F2.4 G Lens. Built to last a lifetime, the outstanding G Lens is the hallmark of Sony’s quality optical technology, combining superb clarity and sharpness with exquisite defocusing characteristics.
  • Page 3 E xC E P T IO N A L T H AT F I T S YO u. S L E E K A N D S T Y L I S H C O M PAC T A N D T r E N DY D E S I g N TO S u I T A N Y L I F E S T Y L E u LT r A-S L I M A S L AT E M E TA L F I N I S H A N D...
  • Page 4 When multiple faces are detected, Sony also has the Advanced Face Detection technology that clev- erly distinguishes between child and adult faces. Select “Child Priority” or “Adult Priority” mode and let the camera adjust the focus, exposure and white balance for the faces you want to concentrate on.
  • Page 5 Available settings are Off, DRO Standard and DRO Plus. DOuBLE ANTI-BLur TECHNOLOgY Sony’s Double Anti-blur combines two major key technologies, High Sensitivity and Optical SteadyShot, to significantly reduce motion blurs and allow you to capture sharp images in any situation.
  • Page 6 C Y B E r-S H OT AC C E S S O r I E S With an extensive range of camera accessories, you can get more out of your Cyber-shot W-series. Always insist on genuine Sony accessories for the best quality assurance and compatibility.

This manual is also suitable for:

Dscw320gCyber-shot dsc-w350Cyber-shot dsc-w320

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