Sony Redefines Your Camera
BIONZ™ Imaging Processor –
that show it all
Enormous amounts of data transformed into
The silky softness of a baby's cheek or delicate
images of sublime beauty in the blink of an eye.
gleam of sunlight streaming through the trees – all
Sony's powerful "BIONZ" image processor does
the wonders of the world revealed through the eye
all this and more.
of the lens.
The result of years of accumulated expertise in
As a manufacturer of superbly crafted products,
semiconductor R&D, this lightning quick processor
Sony equips its cameras with only the finest lens,
reproduces all the delicate nuances of the original
empowering you to record life's precious
scene in images remarkably free of distracting
moments as you find them. We now offer two
noise, even at high ISO settings. "BIONZ" also
lens lineups that share the same outstanding
allows for fast, precise auto focus, auto exposure
performance – Sony's own "G" Lens series which
and white balance adjustments, as well as Sony's
represents the pinnacle of our design philosophy
intelligent Dynamic Range Optimiser (DRO), which
and commitment to quality, and a special series
optimises exposure and colour reproduction
developed jointly with the esteemed German
based on the shooting environment. Capture
manufacturer of precision optics, Carl Zeiss.
the best moments at sporting events, children's
activities, and other fast-moving situations with
All these lenses are subjected to stringent quality
complete ease and clarity.
control measures and optimised to eliminate
virtually all aberrations. From the bright feathers of
Sony's advanced semiconductor technology.
a bird to the most subtle facial expressions, you
Brilliant, lifelike images are now yours for the
can now capture every incredible detail like never
before. Whichever Sony lens you choose, you can
be assured of the highest quality to satisfy nearly
any shooting requirement.
The image sensor,
where quality begins
In the beginning, there was light. And at the heart
of every Cyber-shot digital still camera, it is the
image sensor that collects the light that eventually
becomes your creation.
Since the appearance of the first CCD (Charge
Coupled Device) in 1978, Sony has been
developing its own image sensors, culminating in
the release of the "Exmor" CMOS (Complementary
Metal Oxide Semiconductor) sensor in 2007. This
highly efficient low-voltage sensor produces
images with virtually no vertical striping and vastly
reduced image noise. And it's remarkably fast too,
making possible burst shooting in Sony digital
SLRs and rapid high-resolution imaging in Sony
"Exmor" reveals details that amaze and rich
tonality that takes your breath away. Incorporating
conversion, "Exmor" delivers results with markedly
decreased noise and contributes to rapid image
data processing. Leveraging on the "Exmor"
advantage is the compact "Exmor R" sensor
to nearly double sensor sensitivity for clearer
low-light recordings such as a romantic candlelit
dinner or a starlight-bathed landscape.
C Y B E R - S H O T W - S E R I E S
C O M P A C T A N D C H I C . S T Y L I S H A N D S L E E K .
DSC-W380 / W350 / W320