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Hasselblad ArcBody
– a new way of thinking
Thank you for choosing the Hasselblad ArcBody. You can now practise the philosophy that lies behind it, breaking new
ground with the opportunities that are open to you. This powerful and versatile camera is a broadening of the revolution-
ary thinking that created the Hasselblad FlexBody. The generous shift capabilities naturally place it first choice for architec-
tural and industrial photography, though in practice the list easily includes product, landscape, portrait photography and
a surprising number of other photographic fields too. Essentially a problem solving camera, the Hasselblad ArcBody is also
a very resourceful creative tool, producing a broader spectrum of image variations and effects than conventional medium
format cameras.
The creative possibilities brought about by the ArcBody can be a new chapter for those more used to conventional medium
format photography. Image shaping and other effects can be used to creative advantage, often adding a winning edge
over comparable images. In this way the ArcBody can be seen as a double investment, not only by solving problems but
also by providing additional creative input into image making.
The rear standard shift of as much as 28 mm ensures the virtual elimination of diverging or converging lines in the image in
standard practice, which is a point of major importance in architectural and industrial photography. The rear standard tilt
of ± 15˚ provides the often much needed extra control concerning depth-of-field. Together they produce results normally
only associated with bulky and awkward systems.
The extensive shift facility is permitted by the large image circle produced by the three interchangeable lenses: the
Rodenstock Apo-Grandagon 4.5/35, Rodenstock Apo-Grandagon 4.5/45 and the Rodenstock Grandagon-N 4.5/75. These
superb optics are supplied complete with accessories to maintain their superb high contrast, colour saturation and even
coverage. The combination filter holder, for example, is a valuable asset that ensures a smooth and rapid working method.
The lens shutters provide flash syncronization at all shutter speeds.
To produce the bright viewfinder image – a standard requirement on all Hasselblad cameras – the ArcBody uses an ingen-
ious patented focusing screen system incorporating an Acute-Matte D screen. This ensures image clarity virtually regard-
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