Sony KDL-40W3000 Marketing Specifications

KDL-40W3000

Key Features

Key Technologies
Full HD 1080
definition has to offer consumers. With Sony BRAVIA W Series HDTVs, Full HD 1080 means 1920 x 1080 pixels and 1080p video inputs.
64x 10-BIT
Your lifestyle demands the best in high-definition and with BRAVIA Full HD 1080 products you get it.
1920 x 1080 Native Panel Resolution
x 1080 display panels. Full HD 1920 x 1080 panel resolution with over 2 million pixels (more than twice that of 720p HDTV) is exactly
what you need to reproduce the 1080p content that can be delivered by our cutting edge 1080p Blu-ray disc™ player.
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10-bit Processing and 10-bit Display
better when you have a display that can actually display them. That's the logic behind Sony's 10-bit processor and 10-bit display.
Sony follows 10-bit processing with a 10-bit panel, allowing 64 times the levels of color expression than an 8-bit panel. What that
translates to is smoother transitions from color to color and subtle color changes faithfully reproduced.
BRAVIA Engine™ EX Full Digital Video Processor
BRAVIA Engine video processing system. It has all of the same functions of BRAVIA Engine plus the added ability to upconvert 480i
standard definition signals (such as 480i DVDs and TV broadcasts) via Digital Reality Creation Multi Function v1.0 (DRC-MF v1.0)
technology, which renders a picture with four times the density of the original one resulting in a picture with more detail and definition.
Live Color Creation™ System featuring WCG-CCFL
cannot be expressed with conventional display technologies. Working in combination with the special WCG-CCFL backlight in LCD
HDTVs or the optical engine in our MDPJ HDTVs, Live Color Creation technology achieves wide color reproduction using advanced
chroma signal processing algorithms. The primary benefits are clear blues, natural greens and an overall vibrant color for all scenes.
Advanced ContrastEnhancer (ACE) Function
ratio performance of 1,800:1 . A Dynamic Contrast Ratio of up to 16,000:1 is achieved by using real-time image processing to adjust
the contrast along with optimizing backlight levels. But rather than focus on the "numbers", Sony focuses on actual picture performance
avoiding exaggerated blacks where detail can be lost. ACE translates to blacker blacks in darker scenes, as well as better shadow
detail in other scenes for a difference that you can see.
x.v.Color™ technology
limitations in the original video source, rather than the TV. Thanks to the adoption of a newly approved international color standard
called xvYCC (an option in the HDMI v1.3 spec and which Sony participated in creating), the color space has been greatly expanded.
1.8 times as many natural colors as existing HDTV signals will now be faithfully reproduced. x.v.Color enabled products can now offer
more accurate color reproduction and natural colors beyond broadcast HDTV.
10-bit 16:9 Full HD 1080p Panel (1920x1080)
BRAVIA Engine™ EX & Live Color Creation™
system
1080p Inputs: HDMI™ (x3), YPbPr (x2), PC
DMeX™ -ready with XMB® GUI - Intuitive &
Expandable
Picture Frame Styling/Distinctive Brushed Metal
Finish
10-bit 16:9 Full HD 1080p Resolution Panel
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(1920x1080)
BRAVIA Engine™ EX Video Processor
Live Color Creation System featuring WCG-CCFL
backlight
Advanced Contrast Enhancer (ACE)
Dynamic Contrast Ratio 16,000:1 with ACE
There are a lot of ways to define high-definition but BRAVIA® Full HD means you're getting the best resolution that high-
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BRAVIA® HDTV's performance has now advanced to the point that the color range can be defined by
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When it comes to high-definition TV the pinnacle of performance is achieved by using 1920
While it's great to state that a TV is capable of creating billions of colors it's a whole lot
BRAVIA Engine™ EX full digital video processing system is based on Sony's
Many colors in the real world such as deep reds, greens and clear blues
Sony's Advanced Contrast Enhancer (ACE) builds on our excellent on-contrast
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40" BRAVIA® W Series LCD TV
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