Sony SAT-T60 Welcome to DIRECTV & TiVo Instructions (primary manual) Instructions Manual page 136

even our TiVo staff has access to your Personal Viewing
Information unless you choose to disclose it to us or other
parties. You may consent to TiVo's collection of Personal
Viewing Information by changing your privacy
preferences as provided in Section 5.1.
Anonymous Viewing Information to TiVo on an ongoing
basis. You may choose to limit our collection of
Anonymous Viewing Information as described in Section
5.1.
We use your Account Information
to establish and service your TiVo account, bill you for
TiVo services, offer you new services when they are
available, and other legitimate business purposes. For
example, we use your name, address, email address, and
phone number to create your account with TiVo, to
communicate with you regarding new services, and to
exclude you from offers for services you may already
have. We use your credit card information to bill you for
TiVo services. Knowing your zip code, programming
source, and information about your cable or satellite box
model allows us to determine which programming
information (i.e., times and channels of programs) to send
to your Receiver.
We use your Account Information to communicate with
you about upcoming features in the TiVo Service or
promotions that might interest you. You may opt not to
Your Receiver sends
receive communications in the future as explained in
Section 5.1. We also use your Account Information in
aggregate form (i.e., excluding any Contact Information)
to generate demographic profiles of our subscribers as a
whole to assist us to, for example, identify future
subscribers to the TiVo Service or other services.
TiVo uses Diagnostic Information to help with the
investigation of technical problems you may have with
your Receiver.
Personal Viewing Information to tune, schedule, record,
and recommend programs for you. The Receiver may also
use this Personal Viewing Information to select
advertisements or other promotions for you that you may
be interested in. TiVo does not collect your Personal
Viewing Information without your consent; your Receiver
accomplishes this personalization without sending any
Personal Viewing Information to TiVo. All the "smarts"
are in the Receiver in your home.
If you expressly choose to allow TiVo to collect your
Personal Viewing Information (by changing your privacy
preferences as explained in Section 5.1), TiVo will use
your Personal Viewing Information in the same way it uses
Anonymous Viewing Information. If, in the future, we
plan to change our use of your Personal Viewing
Information, we will notify you of such planned changes
and offer you the opportunity to opt in to our out of our
Your Receiver uses your