What You Should Know Before You Start; Bugaboo Cameleon; The-All-In-One-And-Only; Key Pillars - Bugaboo CAMELEON Manual

1. what you should know
before you start
page 3

bugaboo cameleon

the-all-in-one-and-only

The versatile, modular and multi-terrain Bugaboo Cameleon takes you everywhere you want to go: from infant to toddler, city
to country, winter to summer, on the beach or in the snow.
Innovative design, premium materials, and endless accessory combinations...the Bugaboo Cameleon is made to go your
way.
Just try one.

key pillars

The Bugaboo Cameleon's key pillars (i.e. most important product characteristics) are:
Versatile: choose the color, the fabric, the seat or bassinet, even the height of your handlebar, everything on the Bugaboo
Cameleon is made to go your way.
Multi-terrain: In the city, small swivel wheels in front help navigate tight spaces with one hand and adjustable suspension
keeps you rolling smoothly. On rougher roads, reverse the handlebar and, with big wheels forward, you'll be ready for any
bumps that come your way. Click into two-wheel position to make easy work of sand and snow.
Modular: The first modular stroller is also the easiest modular stroller. A reversible and independent seat and bassinet allow
your child to face you or face the world. Easily adjust the handlebar for height or adapt the chassis for a car seat to click and
go.

a demo equals a sale

Riding is believing.
We have learned that: the more demo's you give, the more sales you will make.
A demo equals a sale. This is because:
- the end-consumer experiences the strollers features/functionalities him or herself
- you can highlight and explain all different functionalities & benefits
- the end-consumer sees all options
- the end-consumer discovers the versatility of the stroller
So keep on demoing!

benefits

It is very important that you not only show the functionalities but that you also mention the end-consumer benefits, both
functional and emotional benefits. Show them how Bugaboo fits into their story.
ask questions and let your end-consumer experience him or herself
Involve your end-consumer in the demo by asking questions. "Why do you think we designed it this way?" "What do you think
is the benefit of the functionality?" By doing this you're not only telling them what's best for them, but you make them think for
themselves. Another important aspect of the perfect demonstration is that you let the end-consumer experience the stroller
him or herself.
www.bugaboo.com bugaboo paasheuvelweg 9 a-b 1105 bg amsterdam z.o. po box 1299 1000 bg amsterdam the netherlands p. +31 (0)20 462 39 40 f. +(0)20 620 90 11 info@bugaboo.com