Roku 3500R User Manual page 18

After you have successfully connected to your Wi-Fi network, your
Roku will check to see if there's a software update and update itself
accordingly.
Step 4 – Choose Your Country
Roku is currently supported in United States, Canada and European
countries.
Step 5 – Roku Website
Your Roku will now ask you to log on to the website
https://my.roku.com/link and enter the code that will display on your
TV screen. The reason they do this is to capture your credit card
information or PayPal in case you decide to subscribe to any channels that
require payment. Most of the channels are free but some are paid channels.
Tip: If you live with more people in your household, you can set up a
Exinoz.com
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